Aussie Farmers Direct has launched a series of videos to promote its dinner boxes for time-poor Australian families keen to cook with local produce.
The videos feature parents attempting urban farming while their kids order fresh produce online.
“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great value dinner boxes,” Aussie Farmers Direct’s marketing director Peter Bakker told B&T Magazine. “These are a relatively new addition to our range, but have proven hugely popular with time-poor families and couples who still want to put delicious, home-cooked dinners on the table.
“The campaign also highlights the launch of ‘The General Store’, our new grocery site that lets customers get their full food and grocery shop with us – and say goodbye to the supermarket in the process.”
Aussie Farmers Direct worked with Akkomplice Group Australia on the new advertising campaign, who were also involved in the company's rebrand last year.
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