Discounter Aldi Australia has taken out the 2016 Roy Morgan Research Customer Satisfaction Award for Supermarket of the Year for the fourth time since 2011.
An Aldi Australia spokesperson told Retail Biz that its low prices don’t necessarily mean low quality or low customer satisfaction.
“In fact, we show that it can mean the opposite,” the spokesperson told the news site. “We also know that having the lowest prices in the market is what customers have come to expect from Aldi, and we will not betray this trust.”
Roy Morgan Research CEO Michele Levine said despite a tumultuous year for retail, the winners of its 2016 awards proved customer satisfaction remains “a cornerstone of retail success”.
“Our Retail winners prevailed in this often challenging environment, steadfastly providing shoppers with a level of service that not only set the standard for their categories, but paved the way for the repeat business and invaluable word-of-mouth recommendations that go hand in hand with a satisfied customer base,” Levine said.
“In these times of technological upheaval, economic uncertainty and increased competition from the seemingly endless influx of internationals (including the daunting prospect of Amazon’s Australian arrival later this year), retailers need to be adaptable and prepared to meet change head on.”