The Australia bananas industry has partnered with digital wellness business SP Health to launch the inaugural Weight Check 2017.
Banana mascots will be out in force across train stations in Sydney and appearing on national television and social media to get the nation stepping on scales and registering their weight.
The campaign kicks of this Father’s Day, Sunday 3 September, in an effort to get dads on the scales and take action to live healthier lives.
John Lloyd, chief executive of grower-owned body Hort Innovation, said it made sense for the banana industry to partner with SP Health.
“Bananas are the non-stop energy snack, so it made sense for us to partner with SP Health to deliver this creative campaign to help Aussies curb their weight and encourage them to take up healthier food options like snacking on an Australian banana,” he said.
Weight Check 2017 was developed by SP Health and sponsored by Australian Bananas using levies from Hort Innovation. The campaign will raise money for the Garvan Institute of Medical Research to support research into how obesity can lead to diabetes.
Fitness tracking platform Clickfit and NRL club the Manly Warringah Sea Eagles are also on board with the initiative.