POM Wonderful acquires Ruby Fresh

For fresh produce marketing in Australia and New Zealand
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

POM Wonderful acquires Ruby Fresh

The US pomegranate producer has further enhanced its offering with the Ruby Fresh brand added to its mix

POM Wonderful acquires Ruby Fresh

Related Articles

California-headquartered POM Wonderful has acquired leading pomegranate processor and distributor Ruby Fresh.

The addition of the Ruby Fresh brand allows POM Wonderful to expand its offering of fresh pomegranates and increase its aril offering beyond the October to January North American season, and broaden its range of packaging sizes.

“The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it,” said Elizabeth Stephenson, president of POM Wonderful, in a company statement released 12 September. “This season’s crop is shaping-up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”

POM Wonderful will continue the Ruby Fresh brand, which has a strong reputation domestically and internationally, with Ruby Fresh’s employees and operations to be integrated into POM Wonderful.

David Anthony, head of sales at Ruby Fresh said the team was excited to be going POM Wonderful and was looking forward to growing the market for fresh pomegranates and arils.

POM wonderful is part of the Wonderful Company, which comprises Wonderful Pistachios, Wonderful Halos mandarins and Fiji water.

comments powered by Disqus

Keep informed...