Munch'n marketing success

For fresh produce marketing in Australia and New Zealand
Camellia Aebischer

BY CAMELLIA AEBISCHER

Munch'n marketing success

The bite size kiwiberries have seen marketing success with increased first-time-consumer uptake in Asia

Munch'n marketing success

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Freshmax Group have seen a positive uptake in first time customers of their Munch’n kiwiberries this season.

Particular success in Japan and Thailand was noted by the company after investments in-store sampling, social media engagement and targeting journalists and lifestyle bloggers.

“Munch’n kiwiberries are an unmistakable hit on social media, with an enormous number of consumers sharing their purchase and tasting experience,” said Freshmax in a press release.

“This engagement is fundamental to the campaign and encourages direct conversation with the loyal Munch’n fanbase.”

Freshmax’s export division manager, Tracey Burns, is happy with the campaigns.

“Munch'n kiwiberries are positioned as the ultimate snack food, with no need to peel and ready-to-eat straight from the punnet," she said.

"We are delighted to see consumers understanding this concept and enjoying the kiwiberries. Sales, which began in early February, will run as normal until mid-April, and we have new retailers coming onboard to stock the brand every day.”

This weekend Freshmax will push in-store sampling throughout grocers in Malaysia.

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