T&G Global has scooped yet another prestigious marketing award for its work on the launch of Lotatoes.
Just months after taking out the PMA-Produce Plus Marketer of the Year Award, T&G collected a TVNZ–NZ Marketing Award inthe Best Marketing on a Shoestring Budget category.
T&G’s campaign for the low-carb potato was up against entries from other high-profilebrands such as Vogels, Whittakers, Skinny and Samsung.
Now in their 27th year, the TVNZ–NZ Marketing Awards celebrate companies who not only deliver on business strategy but also leadtheirbusiness forward in new and innovative ways.
“Our innovative, lowercarb spud wasa long time in the making, but it was worth the wait.They have taken the country by storm,” said Michelle Singh,T&Gmarketing manager – New Zealand, at the awards ceremony in Auckland last night (13 September).
“Potatoeshadbeenout of favour with somepeople, beingreplaced by kumara or simply forgotten about. Butthrough our campaign,we’veput spuds back on the shopping list and we are stoked about our latest acknowledgment.”
The Lotatoes marketing campaign was supported by the Tenfold agency, and received strong PR and social media activity from T&G’s internal marketing team, plus The PR Shop.
The campaign centred around the understanding of consumer needs and brand ideation designed to support sales through Countdown stores.
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