For fresh produce marketing in Australia and New Zealand
Camellia Aebischer

BY CAMELLIA AEBISCHER

Woolworths partners on data

Australian supermarket heavyweight choses Nielsen and Quantium as analytics providers moving forward

Woolworths partners on data

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As Australia’s grocery landscape slows growth, both manufacturers and retailers may turn to analytics to make faster decisions for adjustment.

Supermarket chain Woolworths, has done just that, and earlier this month announced it has selected Nielsen and Quantium as its partners in this venture.

“We are very much looking forward to working with Woolworths to identify the best possible solutions to deliver on Woolworths customer-first strategy, as well as support overall supplier and retail industry growth,” said Nielsen Pacific CEO, Justin Sargent.

Nielsen will become Woolworths’ scan market read and consumer panel provider of choice, placing Nielsen as the sole provider of the scan market read into Woolworths, as well as the representative of Woolworths’ data to other retailers.

Woolworths said it will now work with Nielsen and Quantium to develop improved tools and systems for suppliers to access sales and performance metrics.

“The competitive tender forms a key part of Woolworths’ transition to a data-sharing model that better supports its customer-led ranging strategy and makes it easier for suppliers to understand their performance within Woolworths,’’ the company noted in a statement.

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