For fresh produce marketing in Australia and New Zealand
Camellia Aebischer


Making fruit fashionable

The seventh annual Australian mango Mess-tival featured a new summer collaboration

Making fruit fashionable

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Australian mangoes’ iconic annual event, Mess-tival, features an array of activities for mango lovers to enjoy during the peak of the mango season, and this year, the celebration featured a new fashion-centric collaboration.

Alongside the recently launched mango emoji, mangoes were showcased in a different medium, with the fruit printed on iconic Australian swimming trunks produced by the brand Budgy Smugglers.

The festival was held for its seventh year in a row on 2 December at the North Bondi Surf Life Saving Club in Sydney, so swimsuit customers were well placed to test out the new beachside fashion

Attendees could visit stalls and learn about growing and harvesting of different varieties from stallholders, while taste-testing mangoes like Kensington Pride, Calypso, R2E2 and Honey Gold.

Alongside promoting the fruit to the Australian public, the event also helps raise funds for the North Bondi Surf Life Saving Club, bringing in a total of A$15,000 this year.

“We’ve had an amazing day at Mess-tival with thousands of mango lovers celebrating the peak of the season,” said Austrlaian Mango Industry Association CEO, Robert Gray. “High quality mangoes packed with flavour are currently in great abundance right now across the nation, for Aussies to enjoy.”

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