For fresh produce marketing in Australia and New Zealand
Carl Collen

BY CARL COLLEN

Enzed Exotics celebrates landmark

This season marks the tenth anniversary of the Enzed Exotics brand of naturally grown Kiwano in New Zealand

Enzed Exotics celebrates landmark

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New Zealand Kiwano grower Enzed Exotics has said that the country’s hot dry summer has been a contributor to exceptional yield and quality in its 2019 Kiwano harvest.

Head grower Alan Hutchings said the colour, flavour and overall quality of fruit was “some of the best I’ve ever seen” in his 30-plus year career of growing Kiwano.

“Nearly every Kiwano coming off our fields has the plump shape and colour pattern we’re looking for which indicates a beautiful piece of fruit," said Hutchings. "The pulp inside has a vibrant colour and pure flavour.”

This season marks the tenth anniversary of the Enzed Exotics brand of naturally grown Kiwano. The New Zealand Kiwano season runs from late January to May/June, with fruit shipped by both air and sea freight.

Hutchings said the company decided to create a brand because it was producing a premium product through the way the fruit was sustainably grown and handled.

“My mantra has always been healthy soil, healthy fruit. We do not farm intensively and choose not to use harsh chemicals or pesticides, only using natural fertiliser on our plants and weeding by hand," he said. “It does take more time and labour. But the end result is fruit that we believe has an unmatched quality, longevity and purity of flavour.”

Hutchings said the reject rate was at very low levels this season.

“Because we are delivering a premium product, there’s always going to be some attrition during our quality control process. So we’re really pleased that the quality of this year’s harvest has organically reduced our resource use.”
 
CEO Vanessa Hutchings said the exotic category was benefiting from strong consumer focus on health benefits and wholefood eating.

“Consumers are definitely seeking out produce that offers something a little bit different," she noted. "Kiwano is low in kJ and natural sugars, and is a source of magnesium, potassium and dietary fibre. Magnesium in particular is an essential mineral we’re hearing a lot about lately due to its benefits for sleep, energy and overall wellbeing.”

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