For fresh produce marketing in Australia and New Zealand
Liam O’Callaghan

BY LIAM O’CALLAGHAN

Go ahead for Woolworths scanners

The Australian retailer is set to expand its smart phone shopping system after a successful trial

Go ahead for Woolworths scanners

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Woolworths has announced it will expand its Scan&Go smart phone shopping system to five more locations in Sydney.

Consumers who use the system can scan goods with their smart phone and pay on an app before tapping off at a dedicated kiosk.

The original ten-month trial was held at Woolworths Double Bay and the expanded locations include four stores in Sydney’s metro area and one in Mona Vale.

“Our customers lead busy lives and they want us to make shopping more convenient than ever before,” explained Paul Monnington, group head of payments and financial services at Woolworths.

“The trial in our Double Bay supermarket has been a success, with positive feedback from our customers and team, and we’re pleased to now extend the benefits of Scan&Go to more shoppers.

“Most customers in our CBD Metro stores just want to duck in and out for a few items, so we expect the speed and ease of Scan&Go will be quite a popular offer in this setting,” Monnington said.

 “This will allow us to test the offer with even more customers in a different setting, so we can determine the best role for it in the future.”

 

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