For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

MOYA deadline draws closer

Australasia’s premier fresh produce marketing award is back in 2020 with the backing of one of the industry’s leading players

MOYA deadline draws closer

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Have you seen a great example of fresh produce or floral marketing? Don’t miss your chance to nominate that campaign – and the talent behind it – for the 2020 PMA-Produce Plus Marketer of the Year Award (MOYA) sponsored by Seeka.

With entries closing in late April, now is the perfect time to nominate any individual or marketing team who has achieved marketing excellence over the last 12 months, no matter which part of the value chain they represent.

The prestigious award is judged on each marketer’s ability to develop and execute a highly visible, effective campaign.

Five finalists will be selected from the field of entries. Successful nominees will succinctly explain how they created a path-to-purchase, then support their entry with validated evidence of the campaign’s reach and success in converting the target audience into customers.

The finalists will have the opportunity to present their respective entries at a showcase event at Hort Connections in Brisbane on 15-17 June 2020, with the winner to be announced at the event’s gala dinner.

MOYA’s honour roll reads like a Who’s Who of Australasian fresh produce marketing. Sarah McRae won the inaugural award in 2012 for her marketing of the Mahana Red Apple in New Zealand.

Other previous winners include Lisa Cork for her ‘Love Kumara’ rebranding project for Delta Produce (2013); OneHarvest for the launch of its Love Beets range (2014): the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); Matthew Crouch for Freshmax Group’s Sumo Citrus brand awareness campaign (2016); Compac’s Matt Stillwell for the Spectrim launch campaign (2017); T&G Global’s marketing team for the Lotatoes Potatoes campaign (2018); and Olivia Grey of Hort Innovation for the ‘Hailstorm Heroes’ campaign (2019).


Now in its ninth year, PMA Australia-New Zealand (PMA A-NZ) and Produce Plus Magazine are pleased to have Seeka onboard as the sponsor of MOYA in 2020.

A diversified horticulture business with operations in both Australia and New Zealand, Seeka recognises the important role marketing plays within the fresh produce industry.

“The award recognises produce marketing innovation and excellence through the year across Australia and New Zealand, and it’s our privilege to celebrate those achievements,” said Seeka chief executive, Michael Franks.

“The efforts of the whole produce supply chain, from growing to customer, are reflected through the presentation of our produce. This award really celebrates the achievements of the marketers in presenting our produce to the consumers for purchase. Our compliments to all those who put themselves forward for the award and it’s our pleasure to support the award this year.”

Produce Plus Magazine’s Winter edition will include a full preview of the five finalists vying for this year’s award.

Self-nominations and nominations by third parties are welcome and must be received by 24 April 2020.

Entry forms are available from https://www.pma.com/global-pma/anz/news/2019/moya-landing-page

For more information on MOYA, please contact:

Sam Clayfield

PMA Australia-New Zealand

s.clayfield@pma-anz.com

Matthew Jones

Produce Plus Magazine

matthew@fruitnet.com

 

 

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