A set of three new commercials will build upon the California Table Grape Commission's marketing campaign 'Go with Grapes from California Every Day' in the US and key export markets.
The commercials are already airing on US cable television as part of the global campaign, each advertisement focuses on one of three grape oriented messages: California origin, snacking, or health.
In the US, the commercials also run on social media and on a variety of online content providers.
In export markets, consumers will see the commercials in a variety of venues. In Korea, the commercials will be shown on digital screens in subway stations, malls, and surrounding outdoor areas.
Consumers in Australia, New Zealand, and the Philippines will see the commercials on social media. In Japan and Taiwan, consumers will see the commercials in-store near the grape display and on retailer-operated digital screens and billboards.
Kathleen Nave, president of the California Table Grape Commission, which fields the grower-funded campaign said the campaign would highlight the qualities and of Californian grapes.
“The commercials are vibrant and light-hearted and in a simple way communicate grapes’ centrality in snacking and heart health while reinforcing that the best grapes are grown in California," said Nave.