For fresh produce marketing in Australia and New Zealand
Matthew Jones



Motorists encouraged to Grab n’ Go

Service stations across Sydney stock up on fresh fruit as part of new campaign from Paringi Valley

Motorists encouraged to Grab n’ Go

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It’s never been easier for Australian motorists to get a healthy dose of fresh produce thanks to a new campaign from Paringi Valley, a consumer-facing brand wholly owned by Sydney-based A&M Kazzi and Sons.

The ‘Grab n’ Go’ campaign – which sees a range of fresh produce products merchandised in and around refrigerated display units – has been launched in collaboration with multiple service station franchisees across metropolitan Sydney and the Blue Mountains.

The offering consists of both whole and fresh-cut fruits, along with snacking vegetables.

“Service stations have always been a convenient outlet for a snack when out on the road,” said Mark Romeo, commercial director of Paringi Valley.

“Although we have seen an increase in healthier alternatives to the traditional high-salt, high-sugar snack, the availability of fresh options has been limited. Paringi Valley aims to provide fresh and healthy snacks that are convenient and readily available.”

Paringi Valley is also trialling a range of pre-prepared vegetable and salad packs under the ‘Dinner Sorted?’ campaign in selected service stations.

“These have been marketed in service station locations with a higher population density, which also act as local convenience stores,” said Romeo.

Dinner Sorted?

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