For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Motorists encouraged to Grab n’ Go

Service stations across Sydney stock up on fresh fruit as part of new campaign from Paringi Valley

Motorists encouraged to Grab n’ Go

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It’s never been easier for Australian motorists to get a healthy dose of fresh produce thanks to a new campaign from Paringi Valley, a consumer-facing brand wholly owned by Sydney-based A&M Kazzi and Sons.

The ‘Grab n’ Go’ campaign – which sees a range of fresh produce products merchandised in and around refrigerated display units – has been launched in collaboration with multiple service station franchisees across metropolitan Sydney and the Blue Mountains.

The offering consists of both whole and fresh-cut fruits, along with snacking vegetables.

“Service stations have always been a convenient outlet for a snack when out on the road,” said Mark Romeo, commercial director of Paringi Valley.

“Although we have seen an increase in healthier alternatives to the traditional high-salt, high-sugar snack, the availability of fresh options has been limited. Paringi Valley aims to provide fresh and healthy snacks that are convenient and readily available.”

Paringi Valley is also trialling a range of pre-prepared vegetable and salad packs under the ‘Dinner Sorted?’ campaign in selected service stations.

“These have been marketed in service station locations with a higher population density, which also act as local convenience stores,” said Romeo.

Dinner Sorted?

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