For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Tuesday 1st June 2021, 13:11 Melbourne

Stage set for MOYA Showcase

Finalist for premier marketing award to present their campaigns at Hort Connections

Stage set for MOYA Showcase

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The five finalists for this year’s PMA-Produce Plus Marketer of the Year Award (MOYA), proudly sponsored by Seeka, will showcase their campaigns at Hort Connections next Tuesday, 8 June.

From 3.30pm onwards, each finalist will deliver a short presentation outlining the key elements of their campaign, before taking part in a discussion about the strategic thinking behind their marketing push.

The MOYA 2021 finalists are:

  • The LPG Cutri Fruit Global Team for the ‘Saturn Peach by Galaxy Fruits’ campaign

  • Anna Tu from Hort Innovation for the ‘Australian Cherries’ campaign

  • Fresh Markets Australia for the ‘A better choice!’ - Shop & Win campaign

  • Buy West Eat Best Marketing Team for the ‘Good choice, WA’ campaign

  • Luke Couch from Nutrafruit for the ‘No Ordinary Plum’ campaign

Due to a state-wide lockdown in Victoria, not all finalists are travelling to this year’s event. Those unable to attend will present their campaigns via video link.

The winner of the 2021 PMA-Produce Plus Marketer of the Year Award will be announced at the Hort Connections Gala Dinner on 9 June.

The Hort Connections trade show and conference will take place at the Brisbane Convention and Exhibition Centre on 7-9 June. The MOYA Showcase will take place at the Trade Show Presentation Area from 3.30pm on 8 June.

The Marketer of the Year Award, now in its tenth year, recognises outstanding achievement over the past 12 months in fresh produce marketing in Australia and New Zealand.

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