Zespri records growth in kiwifruit sales

For fresh produce marketing in Australia and New Zealand
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Zespri records growth in kiwifruit sales

Zespri has reported a rise in kiwifruit sales to week 21, despite tough selling conditions caused by the global economic crisis

Zespri records growth in kiwifruit sales

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Despite the global recession and tougher selling conditions, New Zealand-based kiwifruit marketer Zespri has reported a boost in volumes sold to week 21 of 5 per cent, or almost 1m trays, compared with the same period last year.

In Japan, Zespri Green kiwifruit sales are down by 33 per cent, according to the company, due to a large carryover of domestic Hayward kiwifruit, while Zespri Gold sales are down by 13 per cent.

In Europe, which received its earliest ever arrival this year, Zespri Green sales are relatively stable, up by 1 per cent compared with 2008. Zespri Gold sales, on the other hand, have rocketed by 49 per cent.

In East Asia, sales of Zespri Green kiwifruit are up by 29 per cent, with Zespri Gold sales rising by 25 per cent. Big increases have also been recorded in South-east Asia, with Zespri Green sales up by 96 per cent and Zespri Gold sales up by more than 117 per cent.

However, in North America, sales of Zespri Green kiwifruit are down by 30 per cent compared with 2008.

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