Lisa Cork is an award-winning fresh produce marketer who writes and speaks extensively on ways produce businesses can identify growth opportunities and avoid common pitfalls in their marketing endeavours.
Since tackling her first consumer-centric branding campaign as a 22-year-old agribusiness graduate in California, Lisa’s work over the last 30 years has helped shape current thinking on produce marketing, brand positioning and targeted, consumer-centric messaging. As CEO of Fresh Produce Marketing, Lisa now helps businesses build strategies and brands that engage consumers with powerful, market-specific, ‘buy me’ messaging. Outside of work, Lisa loves to travel and summit mountains in exotic locations.
Brand-building via e-commerce, reaching out to new consumers in tier-two and -three cities, and managing future market growth projections in China were some of the hot topics discussed at Asiafruit Market Insight
The Indian business continues to defy the odds, registering sharp growth amid major hurdles. But with the right approaches, it can become so much bigger, heard delegates to last week’s Fresh Produce India