Produce Plus articles written by Lisa Cork - Fruitnet.com

For fresh produce marketing in Australia and New Zealand

LISA CORK

Lisa Cork is an award-winning fresh produce marketer who writes and speaks extensively on ways produce businesses can identify growth opportunities and avoid common pitfalls in their marketing endeavours.

Since tackling her first consumer-centric branding campaign as a 22-year-old agribusiness graduate in California, Lisa’s work over the last 30 years has helped shape current thinking on produce marketing, brand positioning and targeted, consumer-centric messaging. As CEO of Fresh Produce Marketing, Lisa now helps businesses build strategies and brands that engage consumers with powerful, market-specific, ‘buy me’ messaging. Outside of work, Lisa loves to travel and summit mountains in exotic locations.

  • 1 article written by Lisa Cork for Produce Plus

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