Marketing
- MOYA entries close in two weeks>
MOYA entries close in two weeks
by Matthew Jones 15 April 2019 Fruit and Vegetables
Deadline draws near for 2019 PMA A-NZ Produce Plus Marketer of the Year Award
- Feijoa season kicks off>
Feijoa season kicks off
by Camellia Aebischer 11 April 2019 Fruit and Exotics
New Zealand feijoa benefits promoted for sweet or savoury consumption this…
- Indonesia tastes Australian grapes>
Indonesia tastes Australian grapes
by Camellia Aebischer 11 April 2019 Fruit and Grapes
Promotional tasting events held across Indonesia in line with increased volumes…
- New home for Zespri>
New home for Zespri
by Matthew Jones 10 April 2019 Kiwifruit
Phase one of redevelopment complete, with staff moving into three-level head…
- The shifting sands of equity>
The shifting sands of equity
by Matthew Crouch 10 April 2019 Fruit and Vegetables
Freshmax Group's Matthew Crouch examines the value of brand equity in the…
- Record response for Global Berry Congress>
Record response for Global Berry Congress
by Mike Knowles 29 March 2019 Berries
Total of 580 people from 50 countries join 37 exhibitors and 50 speakers for…
- Freshmax positions Modi as a masterpiece>
Freshmax positions Modi as a masterpiece
by Matthew Jones 22 March 2019 Apples & Pears
Australian-grown fruit hits the domestic market, with an upscaled marketing…
- Hailstorm Heroes campaign returns>
Hailstorm Heroes campaign returns
by Camellia Aebischer 22 March 2019 Fruit and Apples & Pears
South Australian apples turn back to promotional campaign after unfortunate…
- Australian vegetable exports grow>
Australian vegetable exports grow
by Camellia Aebischer 20 March 2019 Vegetables, Root Vegetables and Potatoes
Asian markets demand more fresh Australian vegetables with carrots making up…
- Billion-dollar export sales goal>
Billion-dollar export sales goal
by Camellia Aebischer 15 March 2019 Fruit and Apples & Pears
New Zealand apple industry aims to achieve NZ$1bn (US$680m) in export sales by…
