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Marketing

Five tips for marketing success >
Five tips for marketing success
by Fruitnet.com Staff 13 April 2018 Fruit and Vegetables
Reigning PMA A-NZ Produce Plus Marketer of the Year, Matt Stillwell, shares the…
Enzed Exotics launches new US campaign >
Enzed Exotics launches new US campaign
by Camellia Aebischer 13 April 2018 Fruit and Exotics
The kiwano brand is targeting a popular Mexican holiday for its latest campaign…
New Director at PMA A-NZ >
New Director at PMA A-NZ
by Camellia Aebischer 5 April 2018 Fruit and Vegetables
The company has welcomed a new director and the release of a pilot…
Modi apples get interactive in 2018 >
Modi apples get interactive in 2018
by Camellia Aebischer 5 April 2018 Fruit and Apples & Pears
As Modi apple orchards in Australia begin to reach maturity, promotions for the…
Envy wins Munch Madness >
Envy wins Munch Madness
by Matthew Jones 4 April 2018 Apples & Pears
New Zealand-bred apple claims back-to-back titles, with three T&G Global…
Munch'n marketing success >
Munch'n marketing success
by Camellia Aebischer 28 March 2018 Fruit, Berries and Kiwifruit
The bite size kiwiberries have seen marketing success with increased…
Firm sentencing for counterfeit foods >
Firm sentencing for counterfeit foods
by Camellia Aebischer 19 March 2018 Fruit and Vegetables
A manufacturer selling fake Dole, Zespri and Sunkist labels has been sentenced…
Suntreat launches Suki mandarins >
Suntreat launches Suki mandarins
by Camellia Aebischer 16 March 2018 Fruit and Citrus
The premium Golden Nugget mandarins have been branded to reflect their quality…
Lisa Cork: re-finding the fountain of youth >
Lisa Cork: re-finding the fountain of youth
by Lisa Cork 15 March 2018 Fruit and Vegetables
Produce Plus columnist Lisa Cork discusses the value of engaging with younger…
Chinese consumers favour taste over price of imports >
Chinese consumers favour taste over price of imports
by Camellia Aebischer 8 March 2018 Fruit
A report commissioned by the Shanghai ATO explores the consumer perceptions of…

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Upcoming Events

April to June 2018

Fresh Produce India
Mumbai, India
26-27 April 2018
Fresh Produce Forum China
Shanghai, China
14-16 May 2018
European Convenience Forum
Hamburg, Germany
7 June 2018

Keep informed...

Features & Analysis
- Zespri unveils new executive team
  Kiwifruit marketer announces executive-level restructure as it gears up to double global sales by 2025
- Strong first half for Costa
  Australia’s leading fresh produce group saw pre-tax profits rise 26.6 per cent, boosted by a “solid performance” across its four core categories
- SH topfruit forecast revealed
  World Apple and Pear Association forecasts fall in Southern Hemisphere topfruit production in 2016
- Agrofresh in Plant & Food agreement
  Two organisations establish a formal science, technology and business cooperation agreement
- Australia has little to gain from TPP
  The Trans Pacific Partnership will not deliver any significant benefits for Australia’s horticulture trade, argues market analyst Wayne Prowse
- NZ trade mission to Taiwan
  Thirty delegates from New Zealand will head to Taiwan on a trade mission to celebrate the ANZTEC agreement
- Hangzhou event hits the market
  Brand-building via e-commerce, reaching out to new consumers in tier-two and -three cities, and managing future market growth projections in China were some of the hot topics discussed at Asiafruit Market Insight
- Retail giants talk sourcing in Hangzhou
  High-level speakers from Walmart China and e-commerce giant TMall set to discuss their produce sourcing plans at Asiafruit Market Insight
- Marketer of the Year Award: finalists unveiled
  Five finalists have been selected from an exceptionally strong field of entries for the PMA-Produce Plus Marketer of the Year Award 2014
- Fresh Produce India eyes bigger future
  The Indian business continues to defy the odds, registering sharp growth amid major hurdles. But with the right approaches, it can become so much bigger, heard delegates to last week’s Fresh Produce India
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