Marketing
- Tech top of industry agenda>
Tech top of industry agenda
by Carl Collen 19 October 2018
In her State of the Industry speech at PMA, Cathy Burns highlighted how…
- Dole launches new brand visual>
Dole launches new brand visual
by Camellia Aebischer 17 October 2018 Fruit and Vegetables
The company says it hopes to connect consumers more thoughtfully with its…
- Chao Niu Guo brand enters China>
Chao Niu Guo brand enters China
by Camellia Aebischer 5 October 2018 Fruit and Avocados
The next-level cool fruit is a new Chinese-focused brand offering from New…
- NZ Avocado launches season in Thailand>
NZ Avocado launches season in Thailand
by Camellia Aebischer 5 October 2018 Fruit and Avocados
Popularity of the fruit is increasing in the South-East Asian nation, where…
- Chiquita goes pink for cancer>
Chiquita goes pink for cancer
by Camellia Aebischer 19 September 2018 Fruit and Bananas
Throughout October 200m Chiquita bananas will don pink ribbon labels to raise…
- Indonesian brand ready to begin banana exports>
Indonesian brand ready to begin banana exports
by Chris White 14 September 2018 Bananas
Asia Fruit Logistica: Halo, which is owned by Jakarta-based Aksara Agri, set to…
- Lotatoes wins TVNZ–NZ Marketing Award>
Lotatoes wins TVNZ–NZ Marketing Award
by Matthew Jones 14 September 2018 Potatoes
Another accolade for T&G Global’s marketing team for its work on hot…
- Eyes on Modì following blind taste test>
Eyes on Modì following blind taste test
by Matthew Jones 12 September 2018 Apples & Pears
Activation from Freshmax challenges current methods of fresh produce marketing
- Australian Bananas launch new campaign>
Australian Bananas launch new campaign
by Camellia Aebischer 11 September 2018 Fruit and Bananas
The popular Australia campaign is back with a new spin promoting healthy living
- Rockit founder turns attention to cherries>
Rockit founder turns attention to cherries
by Mike Knowles 10 September 2018 Stonefruit and Cherries
Asia Fruit Logistica: Phil Alison wants to develop a brand presence for Cherri…
