Zespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
Zespri launches RubyRed kiwifruit across North America
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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
Zespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
Tesco says sunny weather means surge in UK strawberry supply
New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week
Assomela re-elects Magnani president, appoints Weis vice-president
Association’s new leadership team to guide Italian apple industry through major challenges over next three years
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
Delhaize switches strategy on potatoes
Belgian retailer reimagines entire range, with shift away from variety-based category merchandising and new focus on usage
Industry coverage in German
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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
TikTok team up for Thai fruit
Government signs agreement with social media platform to promote fruit sales
New Zealand and India sign FTA opening doors for fruit trade
Implementation one step closer with both governments now reviewing the FTA before ratification
Market access a hot topic as Korea and Vietnam meet
Two countries discuss opening Korean market to lychees and passionfruit and the Vietnamese market to mandarins and kiwifruit
More Asiafruit News
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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
Tesco says sunny weather means surge in UK strawberry supply
New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week
Precision crop tech ‘could bring many benefits’ to Wales
Potato farmer and NFU Cymru hort chair Tom Rees explains why Welsh politicians must back the technology
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
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- Next
Produce Plus – For fresh produce marketing in Australia and New Zealand
New Zealand and India sign FTA opening doors for fruit trade
Implementation one step closer with both governments now reviewing the FTA before ratification
Produce Plus Autumn out now
Read an exclusive interview with Zespri CEO Jason Te Brake and annual technology feature
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