Cassie Howard (left) and Leo Li on the opening panel at the Asiafruit Knowledge Centre

A consumer-centric approach drives fresh produce marketing success

2026-09-30T06:59:00+01:00By

Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.

  • A consumer-centric approach drives fresh produce marketing success

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Hot Climate partnership single apple

TopFruit expands hot climate apple and pear trials in South Africa

Breeder brings nine of country’s most prominent apple and pear businesses into international research partnership

Hortifrut Berry Good Promo img 1

Hortifrut launches Berry Good in Europe brand

Move strengthens the company’s consumer-focused brand strategy

Pink Lady apples closeup Adobe Stock

Tru-Cape strengthens Pink Lady leadership in European markets

Tru-Cape Fruit Marketing is cementing its position as South Africa’s foremost Pink Lady supplier to Europe, hitting new milestones in the UK

IR Fruit market Iran

Fresh sanctions add pressure to Iranian produce trade

Traders struggle with rising costs as US sanctions on Iran increase restrictions on banking, payments, insurance and transport

Kikoka kiwifruit Italy

Kikokà pursues continued expansion with new appointment

Kiwifruit consortium ramps up production and names Alberto Raviolo as its sales director, to lead next phase of commercial growth

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Cassie Howard (left) and Leo Li on the opening panel at the Asiafruit Knowledge Centre

A consumer-centric approach drives fresh produce marketing success

Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.

California table grapes Adobe Stock

CDFA hosts fresh fruit importers from Mexico

Delegation visited various orchards and packing operations and took part in educational programming on food safety and post-harvest handling

A wholesaler's quality claim photo - fruit labeled X-fancy showing scratches and blemishes no better than lower grades

Comment: What killed Korea’s pomegranate trade? And why convenience alone won’t bring it back

Korea’s pomegranate imports have plummeted in the last decade. Hyojun Kim unpacks some of the causes and outlines what it will take for a comeback

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Hot Climate partnership single apple

TopFruit expands hot climate apple and pear trials in South Africa

Breeder brings nine of country’s most prominent apple and pear businesses into international research partnership

Pink Lady apples closeup Adobe Stock

Tru-Cape strengthens Pink Lady leadership in European markets

Tru-Cape Fruit Marketing is cementing its position as South Africa’s foremost Pink Lady supplier to Europe, hitting new milestones in the UK

The banana must now undergo checks by the Food Standards Agency

Defra approves gene-edited non-browning bananas

Norwich-based agri-biotech company Tropic uses CRISPR-Cas9 technology to reduce polyphenol oxidase in bananas, bringing potential to reduce food waste 

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Produce Plus – For fresh produce marketing in Australia and New Zealand

Two gym goers with bananas

Banana Gym Pass campaign returns for third year

National Banana day campaign sees Australian Bananas team up with over 900 gyms across Australia

FR Haegeum Sofruileg kiwifruit

NZ grower backs end of ‘archaic’ kiwifruit export monopoly

John Bostock targets new production of yellow-fleshed variety in Australia, Chile, and South Africa after securing Southern Hemisphere licence