Philippe Binard WAPA

Healthy, sustainable… and losing consumers? Apples and pears fight for attention

2026-01-19T11:30:00+00:00By

World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business

  • Healthy, sustainable… and losing consumers? Apples and pears fight for attention

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Philippe Binard WAPA

Healthy, sustainable… and losing consumers? Apples and pears fight for attention

World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business

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