A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.
A consumer-centric approach drives fresh produce marketing success
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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
TopFruit expands hot climate apple and pear trials in South Africa
Breeder brings nine of country’s most prominent apple and pear businesses into international research partnership
Hortifrut launches Berry Good in Europe brand
Move strengthens the company’s consumer-focused brand strategy
Tru-Cape strengthens Pink Lady leadership in European markets
Tru-Cape Fruit Marketing is cementing its position as South Africa’s foremost Pink Lady supplier to Europe, hitting new milestones in the UK
Fresh sanctions add pressure to Iranian produce trade
Traders struggle with rising costs as US sanctions on Iran increase restrictions on banking, payments, insurance and transport
Kikokà pursues continued expansion with new appointment
Kiwifruit consortium ramps up production and names Alberto Raviolo as its sales director, to lead next phase of commercial growth
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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.
CDFA hosts fresh fruit importers from Mexico
Delegation visited various orchards and packing operations and took part in educational programming on food safety and post-harvest handling
Comment: What killed Korea’s pomegranate trade? And why convenience alone won’t bring it back
Korea’s pomegranate imports have plummeted in the last decade. Hyojun Kim unpacks some of the causes and outlines what it will take for a comeback
More Asiafruit News
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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
TopFruit expands hot climate apple and pear trials in South Africa
Breeder brings nine of country’s most prominent apple and pear businesses into international research partnership
Tru-Cape strengthens Pink Lady leadership in European markets
Tru-Cape Fruit Marketing is cementing its position as South Africa’s foremost Pink Lady supplier to Europe, hitting new milestones in the UK
Defra approves gene-edited non-browning bananas
Norwich-based agri-biotech company Tropic uses CRISPR-Cas9 technology to reduce polyphenol oxidase in bananas, bringing potential to reduce food waste
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Produce Plus – For fresh produce marketing in Australia and New Zealand
Banana Gym Pass campaign returns for third year
National Banana day campaign sees Australian Bananas team up with over 900 gyms across Australia
NZ grower backs end of ‘archaic’ kiwifruit export monopoly
John Bostock targets new production of yellow-fleshed variety in Australia, Chile, and South Africa after securing Southern Hemisphere licence
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