The Fresh Ideas Show: Banana drama, Brexit bridge-building, and a bunch of clever Kiwis

2025-06-17T21:25:00+01:00By and

Fruitnet’s brand new podcast features exclusive interviews and expert analysis of the big stories in the fruit fresh produce business

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Only three weeks left to register as an exhibitor for Fruit Logistica 2026

2025-07-11T10:55:00+01:00In partnership with

Returning to Berlin on 4-6 February 2026, the leading trade show for the global fresh produce business offers new formats, high-level networking, and unmissable global reach

  • Only three weeks left to register as an exhibitor for Fruit Logistica 2026

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

DE Fruit Logistica veg networking

Only three weeks left to register as an exhibitor for Fruit Logistica 2026

In partnership with

Returning to Berlin on 4-6 February 2026, the leading trade show for the global fresh produce business offers new formats, high-level networking, and unmissable global reach

Tesco fruit celebration bowl

Tesco sees record fruit sales as UK heatwave continues

The UK’s largest food retailer expects to sell nearly 4mn punnets of strawberries and millions of other fruit items as temperatures soar again

Freshuelva strawberry picking

Freshuelva reports mixed results for 2024/25 berry season

Spanish industry association Freshuelva has reported a 5 per cent decrease in strawberry production for the 2024/25 campaign, while blueberry volumes increased by 8 per cent year-on-year.

Rijk Zwaan Sweet Palermo mixed colours

Rijk Zwaan products earn top taste accolades

Dutch breeding company Rijk Zwaan has achieved recognition for three of its products at the International Taste Institute, with each earning the highest possible rating

Hortifrut launches Peru blueberry season with China shipment Port of Chancay

Hortifrut launches Peru blueberry season with China shipment

Chilean berry giant’s first container of the 2025/26 season is expected to arrive in Shanghai on 30 July, with transit time reduced from 32 to 25 days

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

australian Hass Avocados

Australian avocados look to increase international market share

Ongoing B2B and B2C campaigns highlight region’s year-round supply, high-quality fruit and varied use cases 

Sweet C Blue is the New Orange panel

Sweet C unveils Summer 2025 campaign ‘Blue is the New Orange’ in India

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Mandarin brand celebrates freshness, simplicity, and wellness with a high-profile launch event in Gurugram, India, led by Malaika Arora

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Australia welcomes Japanese delegation

Week-long tour showcases counter-seasonal export opportunities between the two countries 

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Asparagus is a core product for the fresh produce importer

Job of the Week: UK sales and procurement manager

An established supplier of exotic fruit and vegetables is seeking a UK-based sales and procurement manager to join its expanding team

Sodexo has been pushing plant-forward menus

Sodexo wins major sustainability award

Catering giant has a longstanding focus on sustainability initiatives

GB Marks and Spencer strawberry Tasker Farm

M&S uses AI and bumblebees to grow better strawberries

Retailer reveals pioneering, innovative approach to berry production that combines artificial intelligence with bumblebee pollination, with early trials showing promising results for fruit quality and consistency

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Produce Plus – For fresh produce marketing in Australia and New Zealand

australian Hass Avocados

Australian avocados look to increase international market share

Ongoing B2B and B2C campaigns highlight region’s year-round supply, high-quality fruit and varied use cases 

Zespri SunGold kiwifruit held

Italian SunGold growers achieve record returns with Zespri

Company’s Italian SunGold kiwifruit generated record-breaking returns for the past season, marking an all-time high for the 1,200 licensed growers across six Italian regions