Dole Colada Royale - Roberto Young with Fruit at Sunset

Dole’s premium play: the story behind the piña colada pineapple

2026-06-30T05:00:00+01:00By

The arrival of Colada Royale, a pineapple 15 years in the making, marks more than just a new variety launch, as Dole’s Bil Goldfield explains

  • Dole’s premium play: the story behind the piña colada pineapple

FTRC2

Join Europe’s tropical fruit leaders in Barcelona

With less than a month to go, secure your place at Europe’s leading forum for the tropical fruit business now

LATEST EDITION

Find out what’s in the latest edition of Eurofruit Magazine.

Conversations

Marketing

Dole Colada Royale - Roberto Young with Fruit at Sunset

Dole’s premium play: the story behind the piña colada pineapple

The arrival of Colada Royale, a pineapple 15 years in the making, marks more than just a new variety launch, as Dole’s Bil Goldfield explains

SUBSCRIBE TO EUROFRUIT

Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.

Subscribe and get 10 issues per year. Plus newsletters and full digital access.

Fruitnet Events

Events

IT Macfrut 2025 mangoes

Macfrut 2026: global fruit and vegetable sector meets in Rimini

Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend

Orbem advertorial title image watermelon

Looking inside every fruit without ever cutting one open

How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control

MF_Biosolution Congress Cherries

Macfrut: much more than a trade fair

Content provided by

A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May

Macfrut 2025 logo

Rooted in innovation: Macfrut 2025 unites science and agriculture

Content provided by

The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition