Sunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
Sunkist and Vidafresh unite to boost UK citrus presence
- Previous
- Next
Top Stories from Eurofruit
Morocco tightens grip on UK fresh raspberry imports
New analysis of trade data shows country shipped even more fresh raspberries to the UK in year to June 2026
Join Europe’s tropical fruit leaders in Barcelona
With less than a month to go, secure your place at Europe’s leading forum for the tropical fruit business now
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
French consumers urged to ‘Extend the Summer’
Following heatwaves and severe drought, and faced with ‘sluggish’ market, Interfel launches media campaign to spur consumption
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Fruitnet Events
Heat hits shelf-life of Belgian tomatoes
Belgian tomato growers have faced shelf-life issues in recent weeks due to repeated heatwaves, making nearby markets like the UK especially attractive
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
Keep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
Technology
DP World confirms closure of freight platform SeaRates
Ex-employees launch new ventures as group closes digital freight marketplace, part of a wider restructuring programme
Sorma Group sees PPWR as fresh produce innovation opportunity
Comment: Why ports matter more to fresh produce than we think
Genetic alteration may help tomatoes grow in the cold
PPWR brings new rules for ‘forever chemicals’ and transport packaging
Algarve oranges set the standard on taste
Kronen launches AphidWash to tackle contamination in salads
Moulton Bulb and IPP see onion volumes double in five years
Comment: EU on home stretch to protect select NGT varieties
Events
- Previous
- Next
Sustainability
French consumers urged to ‘Extend the Summer’
Following heatwaves and severe drought, and faced with ‘sluggish’ market, Interfel launches media campaign to spur consumption
Dutch and Belgian apple and pear harvest affected by summer drought
CNIPT asks for realism on potato sales
Freshfel shares concern of EU Commissioner on farmer security
Daniel Boakes named as greosn COO
Albert Heijn’s Team Fruit sets new goals for young footballers
Heat hits shelf-life of Belgian tomatoes
Eosta expands organic rain-grown avocado imports from Mexico
Reybanpac publishes 2024-25 sustainability report
Packaging
Sorma Group sees PPWR as fresh produce innovation opportunity
Italian post-harvest handling and packaging specialist Sorma Group has set out its vision for the EU’s Packaging and Packaging Waste Regulation
PPWR brings new rules for ‘forever chemicals’ and transport packaging
PPWR: Pro Food joins calls for postponement of implementation date
Ifco moves to support customers on EU packaging regulation compliance
PPWR: What to do now, and what can wait
Tesco to sell Cotton Candy-branded grapes year round
European consumers prioritise sustainable packaging despite cost pressures
Events
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition