Frutura moves to crop-specialist model to fuel next phase of growth
Fruitnet speaks with Frutura CEO David Krause about the company’s strategy to focus on in-demand crop categories
Frutura moves to crop-specialist model to fuel next phase of growth
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Top Stories from Eurofruit
California avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
Join Europe’s tropical fruit leaders in Barcelona
With less than a month to go, secure your place at Europe’s leading forum for the tropical fruit business now
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
California avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
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Fruitnet Events
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
Keep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
Berry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
Technology
Comment: Banana industry should not restrict itself to conventional breeding
Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance
South Tyrol suppliers forecast bumper summer fruit season
Optiflux raises €2.5mn to fund expansion of fruit quality management tool
Ledgnd secures growth capital to expand greenhouse data platform
Dogtooth heralds age of ‘embodied AI’ in fruit farming
Del Monte and Treatt launch upcycled fruit extract range
European consumers prioritise sustainable packaging despite cost pressures
West Pak Avocado unveils new organic programme identity
F.lli Orsero fires up guacamole kits as consumers warm to avocados
Events
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Sustainability
Comment: Banana industry should not restrict itself to conventional breeding
Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance
Koppert strengthens executive board with three additions
Comment: Can science help save bananas, the world’s favourite fruit?
Cool Carriers takes delivery of second Snow-class reefer vessel
Banana Link remains determined after three decades
South Tyrol suppliers forecast bumper summer fruit season
Oregon pear growers face ruin after ‘extremely difficult’ campaign
Ledgnd secures growth capital to expand greenhouse data platform
Dogtooth heralds age of ‘embodied AI’ in fruit farming
Packaging
European consumers prioritise sustainable packaging despite cost pressures
Sustainability continues to influence purchasing behaviour and customer loyalty, with four in five considering climate impact when making a purchase
West Pak Avocado unveils new organic programme identity
F.lli Orsero fires up guacamole kits as consumers warm to avocados
Timcon urges UK government to cut pallet business red tape
Fruitnet Berry Congress asks: how can packaging prosper?
DS Smith tray solution offers Transatlantic protection
Ilip focuses on sustainability and innovation in produce packaging
Events
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition