Climate change presents new opportunities for Europe’s fruit sector
Shifting production maps offer potential to well-prepared growers, according to two new reports by RaboResearch
Climate change presents new opportunities for Europe’s fruit sector
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Top Stories from Eurofruit
Rijk Zwaan takes lead to address consumption challenge
Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
Yuksel notes appetite for flavour in China
Yuksel Seeds reported strong interest in its heirloom tomatoes, snack cucumbers and other premium items at Asia Fruit Logistica in Hong Kong this month
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Fruitnet Events
Heat hits shelf-life of Belgian tomatoes
Belgian tomato growers have faced shelf-life issues in recent weeks due to repeated heatwaves, making nearby markets like the UK especially attractive
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
Keep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
Technology
Belgian greenhouse growers highlight benefits of technology
Veg growers are showing how technologies can help boost sustainability, including cutting waste and fossil fuel use
Whatever happened to those vertical strawberry farms?
Asia Fruit Logistica 2026 wraps up record show
Maersk upgrades AI platform for smarter customs and trade compliance
Sensitech launches real-time global cold chain monitoring solution
Comment: Fresh produce is hugely important and woefully undervalued
Enza Zaden hosts hydroponic field days focused on root health
Fruit Logistica expands into India with Biofach connection
Biotech firms point to sustainability benefits of NGTs
Events
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Sustainability
Apo Conerpo welcomes regional support for pears
Italy’s Emilia-Romagna region commits new funds to struggling pear industry, as new season gets underway
Climate change presents new opportunities for Europe’s fruit sector
Rijk Zwaan takes lead to address consumption challenge
Belgian greenhouse growers highlight benefits of technology
Whatever happened to those vertical strawberry farms?
Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?
From the fruit aisle to the pixel world – Dole brings pineapple into play
Fewer than half of UK consumers trust food labels
Swiss fruit growers demand fair pricing amid extreme weather crisis
Packaging
Asia Fruit Logistica 2026 wraps up record show
Asia’s premier trade show registers its most international participation ever, attracting some 16,000 attendees from 95 countries and regions
Fruit Logistica expands into India with Biofach connection
Sorma Group sees PPWR as fresh produce innovation opportunity
PPWR brings new rules for ‘forever chemicals’ and transport packaging
PPWR: Pro Food joins calls for postponement of implementation date
Ifco moves to support customers on EU packaging regulation compliance
PPWR: What to do now, and what can wait
Events
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition