How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
How can fruit brands convince more consumers to buy?
- Previous
- Next
Top Stories from Eurofruit
Driscoll’s faces new class action over pesticide residue allegations
Superior Court filing adds to growing list of legal challenges for world’s biggest berry brand
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Fruitnet Events
Hear from the experts at Fruitnet Tomato Congress
A sterling speaker line-up has been announced for leading tomato event Fruitnet Tomato Congress, which takes place in Granada, Spain, on 5-6 November
Berry Business Week: New collaboration brings global berry industry together
In March 2027, Fruitnet Berry Congress, Planasa, and Fall Creek will align their international berry business events for first time
Fruitnet Citrus Congress speaker line-up unveiled
Industry leaders from across the value chain will once again meet in Valencia for insight, innovation and high-level networking
Technology
CH Robinson acquires RXO in US$5.8bn mega-deal
Landmark acquisition unites two major US logistics networks, expanding multimodal transport capabilities and strengthening refrigerated services
Comment: EU’s food safety rules are becoming a trade debate
Modal Group launches rail link between Dunkirk and Lyon
Tomra unveils new 5S Blueberry sorter
Interko engineers evolutionary air cooler
Food Freshly to showcase new two-step wash process in Madrid
Hudson River and Plantik target heat tolerance in strawberries
StePac launches next-generation retail pouches for fresh produce
Is AI ready to fast-track your fruit shipments?
Events
- Previous
- Next
Sustainability
Driscoll’s faces new class action over pesticide residue allegations
Superior Court filing adds to growing list of legal challenges for world’s biggest berry brand
Rabobank sees scale and specialisation as key trends in Europe
Fairtrade raises banana minimum prices amid mounting pressures
Belgian pears see position strengthen as climate reshapes production
Comment: EU’s food safety rules are becoming a trade debate
Banana sector ‘under threat’ as pressures mount
Smooth and sustainable: Innocent’s green fund for growers
TopFruit expands hot climate apple and pear trials in South Africa
Modal Group launches rail link between Dunkirk and Lyon
Packaging
StePac launches next-generation retail pouches for fresh produce
The Xgo Paz Pouch overcomes combines modified atmosphere, humidity control, and condensation management in a single retail-ready solution
Macfrut 2027: the future of fresh produce is here
Agraya aligns certification with new EU rules to tackle green-washing
Sinclair targets shopper disposal behaviour as the next step in compostable fruit labelling
Fyffes launches decade-long sustainability strategy to 2035
Hear from the experts at Fruitnet Tomato Congress
Berry Business Week: New collaboration brings global berry industry together
Events
Macfrut 2027: the future of fresh produce is here
Next year’s exhibition puts spotlight on Chile, Piedmont, and kiwifruit, with new layout, new partnerships and exclusive preview event
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May