Vicky Rye and Ben Norman spoke to FPJ at Fruit Attraction in Madrid

‘More collaboration in UK berry sector as availability tightens’

2024-10-11T11:20:00+01:00By

Supermarkets now reportedly facilitating group meetings between breeders and competing soft fruit producers to share best practice and shore up supply

  • ‘More collaboration in UK berry sector as availability tightens’

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Vicky Rye and Ben Norman spoke to FPJ at Fruit Attraction in Madrid

‘More collaboration in UK berry sector as availability tightens’

Supermarkets now reportedly facilitating group meetings between breeders and competing soft fruit producers to share best practice and shore up supply