Frozen berries have performed well during a hot summer

Frozen fruit sales outpace fresh during heatwave

2026-08-18T09:20:00+01:00By

Frozen fruit sales rose by almost 50 per cent in the last four weeks while shoppers replaced ’cooking with grazing’ to cope with heat and inflation eased for fifth month running, new figures show 

  • Frozen fruit sales outpace fresh during heatwave

LATEST EDITION

Find out what’s in the latest edition of Fresh Produce Journal Magazine.

Marketing

English potatoes are likely to be affected by drought

Drought expected to shrink English potato yields

Heatwaves and drought conditions are likely to reduce yields and tuber size of the English potato crop, while Scotland could still see average harvest due to higher rainfall

SUBSCRIBE TO FRESH PRODUCE JOURNAL

The Fresh Produce Journal is the UK's leading source of fruit and vegetable industry news and analysis.

Subscribe and get 10 issues per year. Plus newsletters and full digital access.