Top Stories from FPJ

Morrisons has dropped the price of carrots

Retailers drop price of popular Easter veg to 8p

Discounting round has echoes of supermarkets’ strategies over Christmas

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Conversations

Marketing

British flag on carrots and chard production

UK trade bodies call for government action amid cost crisis

The Fresh Produce Consortium has united with the Horticultural Trades Association and British Potato Trade Association, urging the government to help secure the future of the industries in the face of huge challenges

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Technology

Dogtooth strawberry picker

The wild potential of AI

Given the plethora of potential uses in the fresh produce sector, AI undoubtedly has the power to reshape the business, but its ability to create certainty for growers comes with a dose of unpredictability