‘Customer focus key to growing avo category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avocado supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
‘Customer focus key to growing avo category’
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Marketing
‘Customer focus key to growing avo category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avocado supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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Sustainability
‘Customer focus key to growing avo category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avocado supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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