Tomer warns that a varietal trial is only a step toward commercialising a variety, not commercialisation itself

‘Get a variety trial wrong and breeder loses the right, grower loses the upside’

2026-07-06T17:33:00+01:00By

Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties

  • ‘Get a variety trial wrong and breeder loses the right, grower loses the upside’

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Tomer warns that a varietal trial is only a step toward commercialising a variety, not commercialisation itself

‘Get a variety trial wrong and breeder loses the right, grower loses the upside’

Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties