For one of India's leading fresh fruit and vegetable exporters, new challenges presented by the global coronavirus outbreak in terms of airfreight availability have forced it to re-evaluate its business model and turn to new ideas closer to home.
As Kaushal Khakhar, chief executive of Mumbai-based Kay Bee Exports, explains in the latest edition of Fruitbox, the company has turned its attention to a new B2C concept called Mango First, bringing some of India's finest fresh mangoes direct to customers' front doors.
And even though consolidation in the market for airfreighted products into Europe has seen a reduction in its export volume, margins are slightly better on the fruit and veg that is still making its way to customers overseas, which might make for a more profitable business in the longer term.
Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.
Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.
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