
Mike Knowles
Mike Knowles is managing director of Fruitnet Europe, part of Fruitnet Media International – a world leader in fresh produce business news, analysis, and events. With an in-depth knowledge of the global fruit and vegetable trade, Mike has established a reputation as one of the industry's expert commentators.
Contact info
- Tel:
- +44 20 7501 3702
- Email:
- michael@fruitnet.com
NewsDulcis chimes with retailers during ‘exceptional’ season
Green kiwifruit brand appears to be gaining traction with major retailers across Europe and beyond, as it targets even bigger crop next season
NewsMarlene campaign gets creative to connect with consumers
Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition
NewsCartonpack Group acquires Agrypack to strengthen northern Italy presence
Italian packaging specialist acquires long-term commercial partner, strengthening its footprint in northern Italy’s fresh produce packaging sector
NewsKeep ‘em peeled: a round-up of April Fools’ day produce pranks
Dole, Eosta, Florette, Del Monte and a whole bunch of Dutch companies put some serious effort into this year’s silliness
NewsZespri wins Italian award for home compostable label
Kiwifruit supplier picks up annual prize for its innovative use of Sinclair’s T55 home compostable stickers
NewsKeep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
NewsScales posts strong results as Mr Apple maintains premium growth
New Zealand group says it expects good pricing and favourable exchange rates to support apple exports in 2026
NewsCompagnie Fruitière grows share of Cameroon banana export deal
Strong performances from CDBM and CDC offset slight decline at PHP, as Central African nation increases shipments to foreign markets
NewsCH Robinson profits rise despite revenue fall amid AI investment
Robinson Fresh owner secures bigger profit thanks to continued restructuring, but warns of uncertainty ahead
NewsSanLucar launches ‘blue wonders’ campaign for blueberry season
Fresh produce marketer rolls out spring campaign to promote its premium fruit and support sales with retail POS materials
NewsTevel secures funding for flying robot harvesters
Israel-based agritech company raises US$18m in Series C funding as it works to address labour shortages in fruit supply chains
NewsOrsero Group affirms resilience amid inflation and volatility
Italian fresh produce multinational reassures shareholders of ability to withstand significant challenges as Middle East conflict continues
NewsDel Monte deal offers Italian company chance to expand
For the boss of Spreafico, one of Italy’s leading importer-exporters, its new brand partnership means plenty of fresh opportunity
NewsNew campaign to promote European avocados and mangoes
Spanish group Intertropic rolls out €9mn marketing project with EU support, starting in Spain and extending to France, Italy, and the UK
FeaturesLicensed apples are ‘priority’ as Vip enjoys club classics
As Cosmic Crisp becomes Europe’s first year-round apple, South Tyrolean association says club varieties are at centre of its commercial plan
NewsAgroFresh raises prices as conflict drives up costs
Shelf-life extension specialist implements ‘global price adjustment’ to cope with increasing input inflation
NewsBerry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
NewsBerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026
VideoThe real reasons behind the rise of blueberries
Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth
NewsMiddle East conflict threatens apple and pear growers
War will drive up costs even further for growers who already face heavy administrative burden and labour shortage, says industry body

