Mike Knowles

The son of a retail buyer and the grandson of a grocer, Mike Knowles is editorial director for Europe at Fruitnet Media International, the leading publisher and event organiser for the international fresh produce business, as well as the editor of Eurofruit.

He joined the Fruitnet group in 2002 following stints with The Times, Sunday Telegraph and Haymarket Media. Since then, he has built up an in-depth knowledge of the European and international fresh produce markets.

Mike speaks fluent Italian and has travelled far and wide to interview key players in the international fresh fruit and vegetable business. He has also chaired and spoken at a number of industry conferences, including Global Berry Congress, Fruitnet World of Fresh Ideas, Fruitnet Forum South-East Europe, Asiafruit Congress and Macfrut.

Contact info

Tel:: +44 20 7501 3702
Fax:: +44 20 7501 0306
Email:: michael@fruitnet.com

Article
Nature’s Pride takes consumers on Avocado Tour
2022-07-01T11:08:00
Led by new consumer research, Europe’s largest avocado importer wants more people to understand how they can use the fruit in different ways
Article
Chiquita Germany makes splash with new campaign
2022-06-30T10:53:00
The marketer has laid out its towel early, as it encourages consumers in the country to save a spot for bananas
Article
AgriPlace launches tool to identify fruit and veg supply chain risks
2022-06-16T12:43:00
Ahead of new EU legislation, company launches SIFAV-enhanced system to assess environmental, social and regulatory risks
Article
Abel & Cole makes new commitment on emissions
2022-06-07T12:28:00
Company outlines new target for direct and energy-related emissions as part of its first sustainability report
Article
Uber Eats adds more Asda stores to app
2022-06-07T11:59:00
Users will now have access to speedy delivery ofr more than 1,800 products from over 400 stores
Article
Countdown to Fruit Logistica 2023: exhibitors can register now
2022-05-25T13:55:00
Companies have until end of July to reserve exhibition space at leading fresh produce trade show
Article
New brand identity for Fruit Logistica
2022-05-17T09:41:00
The world’s leading fruit and vegetable trade exhibition has updated its logo and event branding
Article
Adriëlle Dankier named as new CEO of Nature’s Pride
2022-05-12T14:00:00
Dutch importer confirms current chief executive officer Fred van Heyningen will step down as of 1 June
Article
A positive first season for Cosmic Crisp apples
2022-05-09T15:23:00
Marketers Vog and VIP say their first commercial campaign has gone well, and say more fruit will be available in 2023
Article
Red apricots bring warm glow for Apofruit Italia
2022-04-25T19:46:00
In partnership with producer Agricola Guidi and distributor Gruppo Mediterraneo, this year the cooperative wants to double the volume of premium apricots it sells worldwide.
Article
Naturitalia puts Melinda in Asia’s shop window
2022-04-20T13:43:00
Following its recent market debut, Italy’s most popular apple brand is making a name for itself among buyers in the region
Article
Jumbo opens first City store in Antwerp
2021-12-10T10:07:16
Dutch retailer now has 15 outlets in Belgium, where its Seven Certainties appear to be a sure-fire winner
Podcasts
Fruitbox 75 - Synnøve Johansson, Hoogstraten
2021-12-03T17:01:00
Why do so many consumers continue to regard the fresh tomatoes they buy as tasteless and lacking in flavour?
Analysis
Report reveals grower concerns about greenwashing
2021-12-01T13:39:28
CEA Global Census finds that majority think industry is susceptible to excessive and untrue claims around sustainability
Podcasts
Fruitbox 74 - Kai Mangelberger, Fruit Logistica
2021-11-29T12:29:00
Fruit Logistica’s project director talks exclusively to Fruitnet about its decision to delay the event until spring
Podcasts
Fruitbox 73 · Juan Martín Hilbert, San Miguel
2021-11-26T12:32:00
Lemons remain in demand, but the world’s largest producer says more must be done to promote the fruit
Article
Fruit Logistica moves to April 2022
2021-11-26T09:24:32
Messe Berlin changes event dates in light of worsening situation in several European countries
Article
Italy’s appetite for avocados continues to grow
2021-11-24T15:30:07
Importer Battaglio and agency SG Marketing emphasise fruit’s enormous potential as imported product
Article
Italian firms prepare 'high-impact' Envy apple campaign
2021-11-23T15:01:54
Vog and Vip have produced their first television advertisement for the premium sweet apple brand
Article
Jaguar names Hessing Supervers director as new MD
2021-11-19T11:18:03
Vincent van Kuijen, who takes up new position in January, will be tasked with securing new business in the retail arena

More by Mike Knowles