In the latest episode of Fruitbox, Chris White speaks to Kurt Ratschiller and Benjamin Laimer of ViP Val Venosta.

Golden Delicious remains a key variety for ViP, one of the largest growers and marketers of apples in Europe.

The growers’ association based in the Vinschgau valley in Italy’s South Tyrol is now segmenting the variety.

It’s bringing stronger sales on their home market as well as in export markets such as Spain. And the strategy has many wider lessons, and not only for others in the apple sector.

Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet’s Chris White. He has been reporting on the global fresh produce business for more than 35 years.

Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables.

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Produced by Fruitnet Media International, Fruitbox part of the Fruitnet Podcast Network.

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