Fyffes Trudis bananas

World’s oldest fruit brand Fyffes to be replaced with Trudi’s

2024-02-26T12:16:00+00:00By

Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from all markets after extensive consumer research suggests need for completely new brand identity

  • World’s oldest fruit brand Fyffes to be replaced with Trudi’s

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Fyffes Trudis bananas

World’s oldest fruit brand Fyffes to be replaced with Trudi’s

Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from all markets after extensive consumer research suggests need for completely new brand identity

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