Zespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
Zespri launches RubyRed kiwifruit across North America
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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
Biotalys achieves Florida registration for Evoca
Biofungicide helps control diseases like Botrytis and powdery mildew in fruits and vegetables such as strawberries, tomatoes and bell peppers
Bayer partners with IOM on seed donations for Africa, Ukraine
German agribusiness giant is donating seed worth approximately €875,000 to nonprofit and humanitarian organisations in 2026
US market “could be worth US$800mn for Chilean cherries”
Kroger’s Patrick Haines outlines the potential for Chilean cherries in the US at Global Cherry Summit
Chilean avocado industry reports improved sustainability picture
Avocados From Chile welcomes positive results of 2025 Sustainable Impact Report
EU campaign for Spanish citrus moves a step closer
Intercitrus registers 2027-29 promotional campaign for the German, French, and UK markets with the European Union
Industry coverage in German
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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
TikTok team up for Thai fruit
Government signs agreement with social media platform to promote fruit sales
New Zealand and India sign FTA opening doors for fruit trade
Implementation one step closer with both governments now reviewing the FTA before ratification
Market access a hot topic as Korea and Vietnam meet
Two countries discuss opening Korean market to lychees and passionfruit and the Vietnamese market to mandarins and kiwifruit
More Asiafruit News
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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
Tesco expands Free Fruit & Veg for Schools programme
The UK retailer is doubling the reach of its Free Fruit & Veg for Schools programme to over 1,000 schools, as research shows children missing consumption targets
Price wars and production costs
In the latest Fresh Produce Journal Podcast, Nina Pullman is joined by Michael Barker to debate the pros and cons of the Easter price battle on British veg, and Nina visits tomato producer FlavourFresh
Tesco says sunny weather means surge in UK strawberry supply
New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week
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Produce Plus – For fresh produce marketing in Australia and New Zealand
Australian organic regulation breakthrough
Industry welcomes government support on organic policy reform
New Zealand and India sign FTA opening doors for fruit trade
Implementation one step closer with both governments now reviewing the FTA before ratification
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