The Fresh Ideas Show Cort Brazelton blueberries

The real reasons behind the rise of blueberries

2026-03-18T15:41:00+00:00By

Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth

  • The real reasons behind the rise of blueberries

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

The Fresh Ideas Show Cort Brazelton blueberries

The real reasons behind the rise of blueberries

Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth

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The AI-powered system addresses labour shortages that have seen European greenhouse workforce decline 30 per cent since 2010

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BerryWorld launches health-focused campaign for berry category

Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026

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Salix Fruits flags up three key variables to watch in Middle East conflict

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Apricot growers in France are struggling to make a profit, according to Serge Mouneyrac of Mouneyrac Frères, while cherry production requires substantial investments to protect the crop 

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Analysis: China’s fruit trade sees strong growth in 2025

Fruit imports and exports were both up sharply in 2025, according to latest customs data 

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Fen Peas, PGRO and Dyson initiative aims to reassess optimum plant densities

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Farmers and NGOs call for level playing field on imports

NFU, WWF and RSPCA say the government must live up to its manifesto commitments

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Produce Plus – For fresh produce marketing in Australia and New Zealand

RubyRed-Zespri

Zespri launches RubyRed kiwifruit in Australia, Vietnam and Canada

Boost in volume to 18,000 tonnes this season expands export opportunities for the global marketer 

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Fruit in Schools programme fills New Zealand lunchboxes

Daily fruit for students paired with curriculum-linked teaching resources about fresh produce