Freshfel presidents Kai Krasemann Philippe Binard Giuseppe Calcagni Frédéric Rosseneu Stephan Weist Salvo Laudani

Greenyard director to lead Freshfel Europe

2026-04-16T07:14:00+01:00By

Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed

  • Greenyard director to lead Freshfel Europe

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Freshfel presidents Kai Krasemann Philippe Binard Giuseppe Calcagni Frédéric Rosseneu Stephan Weist Salvo Laudani

Greenyard director to lead Freshfel Europe

Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed

Salvo Laudani Oranfrizer Unifrutti

Freshfel to unveil new manifesto as industry challenges mount

Association marks 25th anniversary in Sicily, where its president Salvo Laudani is due to step down

TU Citrus tree

Turkish citrus thankful for timing

As the logistical situation goes from bad to worse and costs keep rising, Turkey’s citrus suppliers are relieved to be approaching the end of the season

Fresh Produce India Awards Westfalia Fruit India

Fresh Produce India Awards: winners announced

Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026

Fieldwork Robotics Dynium collaboration UK

Fieldwork Robotics partners with Dynium

Collaboration will provide growers with greater flexibility and enable Fieldwork’s robots to tackle steeper inclines and wider terrain ranges,

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

FPI

India’s appetite for premium produce drives new growth opportunities

Fresh Produce India hears how health awareness and new marketing channels are shifting market towards higher-value fruit and veg

CREDIT Zespri TAGS Kiwifruit SunGold gold retail China supermarket Gsuper display instore

Zespri targets further growth in China

One senior executive sees “huge” potential to increase fruit consumption across the market

Mandarins, same place and SKU but different brands

Comment: Direct or distant, what Korea’s fruit marketers can learn from Mercedes-Benz

As the luxury car company switches up its Korea sales model, Hyojun Kim highlights some key lessons for fruit brands targeting Korean consumers

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Peat reduction is a major current industry challenge

Peat-Free Pathway launched to help growers phase out peat

Initiative will be backed by a series of Fresh Produce Roadmaps

Marlena Chambers from SHP Group with Leagrave Primary School pupils

SHP Group marks National Banana Day with school donations

Banana supplier also helped educate kids on how bananas are grown and shipped

Fieldwork Robotics Dynium collaboration UK

Fieldwork Robotics partners with Dynium

Collaboration will provide growers with greater flexibility and enable Fieldwork’s robots to tackle steeper inclines and wider terrain ranges,

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Produce Plus – For fresh produce marketing in Australia and New Zealand

CREDIT Zespri TAGS Kiwifruit SunGold gold retail China supermarket Gsuper display instore

Zespri targets further growth in China

One senior executive sees “huge” potential to increase fruit consumption across the market

Retail-grower relationship

IFPA A-NZ and Advantage Group International partner to deliver retail data initiative

IFPA Advantage Fresh Produce Engagement Program to help fresh produce suppliers better understand relationships with major Australian retail customers