Chris White
Chris White has worked as a journalist in the fresh produce business for more than 25 years. Having previously been editor of Eurofruit Magazine and Asiafruit Magazine, he is now managing director of Fruitnet Media International.
Chris has travelled extensively during his time as a journalist and has a built up a wide range of contacts in the business. He also moderates a number of the company's fresh produce business conferences.
Contact info
- Tel:
- +44 20 7501 3700
- Fax:
- +44 20 7501 0306
- Email:
- chris@fruitnet.com
VideoVideo: Sustainability fixes for French apples
How have growers in the Loire Valley managed to adapt their orchards to new challenges created by climate change?
VideoWest Flanders heralds hydroponic revolution in field vegetables
New growing system unveiled in Belgium offers radically different method of leek production
PodcastsFruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
VideoChilean cherry grower bids to stretch British season to 100 days
FGA Farming is using Chilean production systems and new varieties to extend supply as it scales up to become UK’s single biggest cherry grower
PodcastsFruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
VideoVideo: Driscoll’s eyes UK growth through new R&D centre
Global R&D head Scott Komar and European MD Wyard Stomp talk to Fruitnet at the opening of Europe’s largest dedicated berry development facility
NewsDriscoll’s opens cutting-edge new UK headquarters
Company says revamped site is Europe’s largest dedicated berry development facility, providing a fully traceable journey from seedling to packhouse
PodcastsFruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
VideoVideo: Kikokà brings new value to kiwifruit category
Chris White heads to Italy and discovers how the consortium plans to achieve commercial success with premium varieties under its new brand
VideoVideo: Aldi adds avocados to ethical model
Watch our exclusive interview with Franka Rodriguez, Aldi South’s director of global sourcing, as the retailer expands its responsible sourcing programme
PodcastsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
CommentComment: Pink Lady changed the face of apple marketing
As the founder of Pink Lady Europe steps down, Chris White recalls his first encounter with the apple in Australia during the early 1990s
PodcastsFruitbox 111 · Duncan Jones, Sinclair
Duncan talks about Sinclair’s new home-compostable fruit label, described as a “huge step forward” in making fruit and vegetable labelling a 100 per cent sustainable practice
NewsJames Porter: Why I’ve joined the London farmers’ protest
Audio: Angus Soft Fruits grower outlines his concerns over the government’s new inheritance tax rules
NewsFruitnet Citrus Congress postponed
Statement from Fruitnet Media International’s managing director Chris White
PodcastsFruitbox 110 · Gary Marshall, New Covent Garden Market
Gary and Chris champion the value of the wholesale market and look to the future of the business
PodcastsFruitbox 109 · Stephan Weist, Rewe Group Buying
Chris and Stephan speak about the growth in local and regional sourcing of fresh fruits and vegetables across Europe
PodcastsFruitbox 108 · Carlo Magni & Louise Beard, Forward Insight
Chris, Carlo and Louise consider the consumers of tomorrow, the choices they will make and how we can develop fresh produce that will appeal to them
PodcastsFruitbox 107 · David Kat, Neolithics
Chris and David discuss the application and rapid development of new technologies and their transformative impact on the supply chain
PodcastsFruitbox 106 · Desmond Jas, Olympic Fruit
Chris and Desmond discuss the development of new strategies that drive success in the fresh produce industry