Chris White
Chris White has worked as a journalist in the fresh produce business for more than 25 years. Having previously been editor of Eurofruit Magazine and Asiafruit Magazine, he is now managing director of Fruitnet Media International.
Chris has travelled extensively during his time as a journalist and has a built up a wide range of contacts in the business. He also moderates a number of the company's fresh produce business conferences.
Contact info
- Tel:
- +44 20 7501 3700
- Fax:
- +44 20 7501 0306
- Email:
- chris@fruitnet.com
VideoMarketing to Gen Z: Premium pineapple packs a punch
Xavier Roussel of Dole explains why the world’s largest fruit company has introduced another premium pineapple variety
VideoMarketing to Gen Z: It’s all about fun and enjoyment
West Mathison introduces Stemilt’s new pear variety, which he says offers consumers and growers something altogether more modern
VideoMarketing to Gen Z: Social media is the new grapevine
Jennifer Sanchez of Sun World shares how the brand has reimagined table grapes for younger consumers and connected with them online
VideoMarketing to Gen Z: Time for kiwifruit to shine
Jingold marketing manager Federico Milanesi discusses the importance of attracting younger consumers, and the growth prospects they bring
VideoMarketing to Gen Z: How to bring fresh appeal to pears
The president and CEO of USA Pears reveals how the marketing organisation is repositioning itself with its first new visual identity in several decades
VideoMarketing to Gen Z: The avocado advantage
Avocados from Mexico president Alvaro Luque explains why the fruit is so popular among younger generations, and why authenticity is key to connecting with them
VideoVideo: Why the apple business is ‘too confusing’
Serge Mouneyrac, a major supplier of fresh apples and pears based in Paris, says too much variety can complicate the market
VideoVideo: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
VideoVideo: Sustainability fixes for French apples
How have growers in the Loire Valley managed to adapt their orchards to new challenges created by climate change?
VideoVideo: West Flanders heralds hydroponic revolution in field vegetables
New growing system unveiled in Belgium offers radically different method of leek production
PodcastsFruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
VideoChilean cherry grower bids to stretch British season to 100 days
FGA Farming is using Chilean production systems and new varieties to extend supply as it scales up to become UK’s single biggest cherry grower
PodcastsFruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
VideoVideo: Driscoll’s eyes UK growth through new R&D centre
Global R&D head Scott Komar and European MD Wyard Stomp talk to Fruitnet at the opening of Europe’s largest dedicated berry development facility
NewsDriscoll’s opens cutting-edge new UK headquarters
Company says revamped site is Europe’s largest dedicated berry development facility, providing a fully traceable journey from seedling to packhouse
PodcastsFruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
VideoVideo: Kikokà brings new value to kiwifruit category
Chris White heads to Italy and discovers how the consortium plans to achieve commercial success with premium varieties under its new brand
VideoVideo: Aldi adds avocados to ethical model
Watch our exclusive interview with Franka Rodriguez, Aldi South’s director of global sourcing, as the retailer expands its responsible sourcing programme
PodcastsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
CommentComment: Pink Lady changed the face of apple marketing
As the founder of Pink Lady Europe steps down, Chris White recalls his first encounter with the apple in Australia during the early 1990s