Horticulture Australia Limited (HAL) has launched a new-look AUSTRALIAfresh website for buyers of Australian fresh produce, reports Freshinfo.com.

The revamped site – www.australiafresh.com.au - is designed to serve as a ‘one-stop-shop’ for importers, retailers and wholesalers of Australian fresh produce, dried fruits and tree nuts, providing certified supplier contacts, product information, point-of-sale material and relevant news.

Website users will be able to access a range of trade, retail and consumer promotions HAL conducts for its member industries in major markets, such as trade exhibitions, trade advertising and in-store point-of-sale.

AUSTRALIAfresh marketing manager, Elisa Tseng, said: “The new site has a depth to the navigation and greater user functionality which creates a better service for all users.”

HAL developed AUSTRALIAfresh as an umbrella-marketing programme to promote Australian fresh produce under one banner.

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