Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Évo Hass concept finds success in Malaysia and Hong Kong
Tech-forward avocado brand aims to reshape the category by improving consumer confidence while creating new value for growers across the supply chain
Avanza delivers record export volumes
Market diversification, in-market promotion and strong retail partnerships boost Avanza presence across Asia
Wonderful Halos partners with children’s entertainer Blippi
Collaboration brings together the two playful and colourful brands for new national ad campaign, family meet-and-greet events and a nationwide contest
Vietnamese dragonfruit exports dip following prolonged rains
Reduced output and steady demand leads to boost in local farm gate prices
Taiwanese exporters target UK market with premium fruit
Suppliers set out ambitions for fruit exports to UK at NCGM tasting event, following first shipments of lychees and mangoes in July
Avocados From Mexico launches AI-powered consumer answer engine
AVO.AI is billed as the first artificial intelligence tool dedicated exclusively to a single produce item
T&G Global agrees to the sale of its T&G Fresh business through three transactions
Sale involves separating various T&G Fresh business units
Chinese importer backs South African apples with billboard campaign
Topsun Fresh’s billboard campaign at Guangzhou and Shanghai wholesale markets signals a new chapter in South African apple branding in China
Innocent awards £1mn in grants to fruit and veg projects
Winning projects will support growers in 14 countries to adopt climate-friendly farm practices and secure the future of core ingredients in Innocent’s range, from citrus to coconut
Rijk Zwaan strives for further impact in Asia
The Dutch group will showcase consumer-driven concepts such as Sweet Palermo, Tatayoyo and MyCubies at Asia Fruit Logistica
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Nutrano Produce Group secures Tangold and Gold Nugget marketing license
The Australian grower-marketer assumes license previously held by Global Produce
South African citrus industry laments further escalation of Middle East war
CGA chief executive Dr Boitshoko Ntshabele warns that the resumption of Middle East hostilities poses a serious threat to South African citrus exports
China access opens new channel for Zimbabwe’s blueberries
First shipment marks historic step for one of Africa’s most promising, and fastest developing berry industries, but new challenges await
Camposol reveals new blueberry brand for China
Launch coincides with the start of the company’s 2026/27 blueberry season in China
China’s new-season pomelos enter global markets
Quality improves to enhance consumer experience and meet rising expectations
Augusto Renella departs Naturitalia after more than two decades
Italian fresh produce cooperative confirms it has parted ways with long-serving commercial leader
New Zealand leverages livestreaming for impact in Vietnam
Promotional campaign run by NZTE heads online with digital showcase
Agong Durian debuts authenticated Musang King durians
New durian brand launches in Singapore using AI-powered, blockchain traceability to stand out
California avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
Comment: Banana industry should not restrict itself to conventional breeding
Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance