Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Sweet Sensation pear harvest begins with 6,000 tonnes expected
Premium pear variety has established itself as a European retail mainstay, with Dutch growers expecting to strong demand this season as harvesting gets underway
‘Sky is the limit’ for fresh suppliers moving into dried
There is strong opportunity for fresh fruit suppliers to diversify into dried fruit or nuts thanks to commonality among consumers and growth in key markets, according to speakers at a new Asiafruit Showcase session
Shaffe rebrands as Southern Hemisphere Fruit Alliance
The 34-year-old advocacy group for Southern Hemisphere fresh fruit exporters has adopted a new name and logo to better reflect its mission of unifying the diverse regional fruit sector
Genesis Fresh eyes global expansion despite labour shortages
Polish exporter Genesis Fresh is preparing for a larger apple crop this season while navigating climate uncertainties and labour shortages
SanLucar forges ahead with Asian expansion
Premium brand now available in Singapore, Hong Kong, Malaysia, and central China
Belgian Truval Conference pear makes introduction in Japan
A warm welcome was given to the presentation of Truval Conference pears from Belgium at this month’s Osaka World Expo in Japan
South Africa eyes promising stonefruit season despite challenges
South African stonefruit growers are looking ahead to a positive season following last year’s significant volume increases, though US tariffs present new challenges
California Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
Sun World spotlights late-season variety innovation
Breeder welcomed more than 300 guests to August 2025 Field Day Event
Driscoll’s appoints Jiunn Shih as first global marketing chief
Appointment reunites former Zespri executive with ex-CEO Dan Mathieson, and underscores company’s commitment to strengthening global brand presence
SUBSCRIBE TO ASIAFRUIT
Asiafruit is the leading fruit and vegetable industry marketing magazine for buyers in Asia.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Asia Fruit Logistica China Meet Up concludes in Guangzhou with strong global engagement
Second edition of China Meet Up attracts record number of international participants with over 1,400 attendees from 25 countries and regions
Australian apple industry welcomes Canada market access
Canadian authorities have approved market access for Australian apples without requiring fumigation or cold treatment, marking a significant breakthrough for Australian growers seeking to diversify export markets
VentureFruit partners with Joy Wing Mau on Tutti expansion
New agreement will see Joy Wing Mau plant 300ha of the hot climate apple
Italian firms forge new connections at Asia Fruit Logistica
Companies including Infia, Origine Group, Unifrutti Group/Oranfrizer, RK Growers, Rivoira, and KiKoKà report successful meetings with existing and potential clients from across Asia at the international trade show
Rivoira Group forecasts 75 per cent rise in Sambóa apple production
Italian crop of branded apples expected to rise significantly this season, as major marketing campaign kicks off across Europe
OZblu launches Chinese brand name at Asia Fruit Logistica
United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name
Italian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
US tariffs push South Africa closer to Eastern markets
South Africa is rapidly expanding market access for its fresh produce in Eastern markets, particularly China and India, as US tariffs of 30 per cent force exporters to seek alternative destinations
Fruitist launches grab-and-go blueberry Snack Cups
New portable format aims to make fresh fruit ‘as effortless and craveable as packaged snacks’ for consumers with fast-moving lifestyles
Hortifrut to showcase Asian market commitment at AFL 2025
Global berry producer-marketer Hortifrut will exhibit alongside strategic partner Naturipe at Asia Fruit Logistica 2025, highlighting its growing presence in Asian markets through local production and direct imports