Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
University of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
South African table grape industry responds to US tariff adjustments
The South African Table Grape Industry has welcomed recent US tariff reductions on agricultural products but expressed disappointment that table grapes and other key fruit exports were excluded from the exemptions
Two iconic New Zealand apple varieties mark 40 years
Scifresh and Scilate, marketed as Jazz and Envy, were first developed by scientists at the Bioeconomy Science Institute in 1985
Avocados take centre stage during US holiday season
Strong demand and value pricing see avocado sales rise
Coming soon: Asiafruit Lunar New Year edition
As markets across Asia gear up for the Year of the Horse in 2026, Asiafruit’s Lunar New Year edition brings you everything you need to know ahead of this peak period on Asia’s fresh produce trade calendar
Flash Gala turns heads in China market
Leading South African exporters say the branded apple has changed the way retailers look at apples
IFPA welcomes Trump administration tariff exemptions for fresh produce
The International Fresh Produce Association has welcomed the Trump administration’s announcement of new tariff exemptions for goods not produced domestically in sufficient quantities, saying the move will help keep fruits and vegetables affordable
South Africa leads fresh produce branding transformation
ClemenGold International and Flash Gala are emerging as compelling case studies in how strategic branding can transform fresh produce marketing, moving beyond traditional commodity sales to build premium brand recognition in global markets
South African citrus industry welcomes US decision to remove tariffs on oranges
CGA CEO says the new exemption is “great news” and calls for an extention to include the country’s mandarin exports
South African stonefruit sector optimistic for strong season
South African producers are optimistic for a strong stonefruit season on the back of increased production, favourable weather and improvements to address long-running logistical issues
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Elifab Solutions secures global partnership with berry brand Fruitist
Sorting and grading machinery specialist Elifab Solutions has secured a global partnership with California-based berry brand Fruitist to deploy advanced blueberry sorting and packing technology across multiple countries
Akorn Technology is finalist in UAE FoodTech Challenge
Postharvest solutions specialist Akorn Technology has been named as a finalist for the 2025 FoodTech Challenge, a UAE-based competition focusing on agri-food technologies for challenging environments
Maersk’s European customers expect supply chain disruptions to persist
Current disruptions in global supply chains show no signs of abating and likely won’t for the foreseeable future, according to a new AP Moller-Maersk survey of over 900 European companies
Rijk Zwaan grows sales 9 per cent to €684mn in centenary year
Dutch vegetable seed specialist Rijk Zwaan has reported 9 per cent sales growth to €684mn in its 2024/25 financial year, with expansion across virtually all regions and crops despite lower net profit
United Exports achieves platinum environmental status for Ozblu farms
United Exports has become the first blueberry producer of its scale to achieve Leaf certification after its Southern African Ozblu farms scored platinum status in independent environmental audits
Market conditions facilitate record-breaking South African citrus season
Exceptional overseas demand for processing-grade citrus and improved logistics efficiency helped South African citrus exports surge 22 per cent to a record 203.4mn cartons in 2025, though the industry warns of challenges ahead from US tariffs
Canada invests to reduce produce sector’s dependence on US
Country’s fresh produce industry set to benefit from new financial support aimed at expanding export markets and overcoming transport challenges
Avocados Australia appoints MasterChef judge as international culinary ambassador
Audra Morrice to lead culinary workshops and mentorship initiatives across Singapore, Malaysia and Thailand
South African export logistics sector shows major improvement
Government agencies and private sector collaboration has delivered significant operational efficiencies across South Africa’s export logistics network, with the citrus industry shipping record volumes and port facilities showing marked improvements
IGD identifies seven key retail trends for 2026
Market analyst IGD has unveiled seven pivotal trends set to shape the global food and grocery retail landscape in 2026, from cybersecurity priorities to AI-driven innovation and sustainability initiatives