Markets news from Asiafruit

Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.

Sweet C display Asia ClemenGold

ClemenGold International reaffirms strategic focus after successful season

2025-10-30T08:58:00+00:00By

South African citrus marketer ClemenGold International has outlined its strategic approach following another successful soft citrus season, highlighting brand-led marketing successes in India and year-round supply innovations through Chinese partnerships

Red cherries closeup

Tru-Cape forecasts 5-7 per cent cherry production increase with excellent quality

2025-10-28T15:39:00+00:00By

South African cherry growers in Ceres are expecting a bumper season with production up 5-7 per cent and exceptional fruit quality, thanks to ideal spring weather conditions that delivered perfect rainfall and sunshine timing

Japan Hello Kitty fruit hunt

Hello Kitty campaign returns to promote Japanese fruit and and vegetable exports

2025-10-28T06:49:00+00:00By

Hello Kitty Japanese Fruit Hunt mobile game launched across Asia

Fresh Express bagged salad US Atlanta MUST CREDIT Scott Habermann - Adobe Stock

IFPA urges exemption for fresh produce from ultra-processed definition

2025-10-27T11:40:00+00:00By

The International Fresh Produce Association has submitted comments to US health departments emphasising that fresh fruits and vegetables should remain central to nutrition strategies as officials develop definitions for ultra-processed foods

Frutas de Chile and Chongqing wholesale market sign MOU

Frutas de Chile signs MoU with Chongqing wholesale market

2025-10-27T04:32:00+00:00By

New agreement will help enhance Chilean fruit supply into Chongqing and the surrounding region

Peruvian avos

Peru launches promotional avocado campaign across China

2025-10-24T01:20:00+01:00By

Online and in-store activations drive 50 per cent increase in market price  

Zespri SunGold

Zespri wins landmark IP case in China

2025-10-22T04:38:00+01:00By

Kiwifruit marketer successfully prosecutes plant variety rights infringement case involving unauthorised production and sale of Gold3

Table grape packhouse South Africa

Sati and Transnova Africa win platinum logistics award

2025-10-21T09:24:00+01:00By

The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports

GPFS 2025 MUST CREDIT IFPA

IFPA Global Produce & Floral Show concludes after “transformative days”

2025-10-20T09:34:00+01:00By

The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform

Rijk Zwaan Laurencetto RZ tomatoes

Rijk Zwaan champions ToBRFV-resistant tomato varieties

2025-10-17T15:00:00+01:00By

Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges

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SG Zespri Kok Hw Ng

Zespri promotes Kok Hwee Ng to chief marketing officer

2025-10-17T12:17:00+01:00By

Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand

USA Pears new logo

USA Pears unveils first new logo in 40 years

2025-10-15T08:50:00+01:00By

Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers

Rockit apples

Rockit under pressure as New Zealand grower enters administration

2025-10-14T23:31:00+01:00By

The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen

IMO MEPC meeting

Produce shippers await net zero vote amid US threat

2025-10-14T10:37:00+01:00By

As geopolitical storm grows, fresh produce shippers watch for outcome of crucial meeting on sustainability framework that could reshape industry strategy for years to come

Zespri SunGold kiwifruit boxes

Zespri targets world’s healthiest fruit brand status by 2035

2025-10-13T11:00:00+01:00By

New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products