Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
ClemenGold International reaffirms strategic focus after successful season
South African citrus marketer ClemenGold International has outlined its strategic approach following another successful soft citrus season, highlighting brand-led marketing successes in India and year-round supply innovations through Chinese partnerships
Tru-Cape forecasts 5-7 per cent cherry production increase with excellent quality
South African cherry growers in Ceres are expecting a bumper season with production up 5-7 per cent and exceptional fruit quality, thanks to ideal spring weather conditions that delivered perfect rainfall and sunshine timing
Hello Kitty campaign returns to promote Japanese fruit and and vegetable exports
Hello Kitty Japanese Fruit Hunt mobile game launched across Asia
IFPA urges exemption for fresh produce from ultra-processed definition
The International Fresh Produce Association has submitted comments to US health departments emphasising that fresh fruits and vegetables should remain central to nutrition strategies as officials develop definitions for ultra-processed foods
Frutas de Chile signs MoU with Chongqing wholesale market
New agreement will help enhance Chilean fruit supply into Chongqing and the surrounding region
Peru launches promotional avocado campaign across China
Online and in-store activations drive 50 per cent increase in market price
Zespri wins landmark IP case in China
Kiwifruit marketer successfully prosecutes plant variety rights infringement case involving unauthorised production and sale of Gold3
Sati and Transnova Africa win platinum logistics award
The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports
IFPA Global Produce & Floral Show concludes after “transformative days”
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
Rijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
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Zespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
USA Pears unveils first new logo in 40 years
Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers
Rockit under pressure as New Zealand grower enters administration
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen
Produce shippers await net zero vote amid US threat
As geopolitical storm grows, fresh produce shippers watch for outcome of crucial meeting on sustainability framework that could reshape industry strategy for years to come
Zespri targets world’s healthiest fruit brand status by 2035
New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products
Sunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
Coming soon: Fresh Focus Cherry and Asiafruit Thailand edition
The spotlight is on Thailand in the edition of Asiafruit alongside cherries, kiwifruit, apples and pears and more
Giumarra launches SugarWild blackberry brand at Global Produce & Floral Show
The Giumarra Companies will launch SugarWild, a new premium blackberry brand featuring jumbo sizes, at the Global Produce & Floral Show in Anaheim
IFPA 2025 Executive Leadership Summit Asia highlights key opportunities in the dynamic market
Programme shared insights on marketing, economic growth, consumer behaviour, and trade dynamics across Asia
Westfalia unveils avocado ’orchard of the future’
The ‘genetic library’ hosts over 140 avocado varieties from around the world as researchers breed the varieties of the future, including novel shapes, jumbo sizes and different flavours