Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Turkish cherry volumes set to recover
This season, Turkish cherry volumes are expected to bounce back in a big way after last year’s frost-bitten campaign
CPMA hosts largest ever Convention and Trade Show
Association’s annual event drew record crowd and highlighted country’s growing importance on global fresh produce stage
Pink Lady Alliance closes after 25 years of stewardship
The non-profit organisation brought together growers, marketers and licensees from major production regions worldwide
Thailand launches coordinated campaign to boost fruit exports
Domestic and international promotions set to raise export value and prevent oversupply during peak harvest season
Zespri red kiwifruit licences fetch NZ$457,000 per hectare
Strong demand drives up price at first auction for new variety, as cost of SunGold licence also increases by 22 per cent
JD sets new durian quality benchmark with five-lobe guarantee
Chinese retailer launches new consumer promise to mark the start of the Thai durian season
Eswatini loses out as China eliminates African tariffs
Small citrus producing country on South Africa’s eastern border loses out as China cuts tariffs on African imports
World Fresh launches new Canadian dark sweet cherry varieties
British Columbia-based company has been authorised to market five new Canadian-bred cherry varieties to global markets
Sun World adds four new grape licensees in Australia and Italy
New partners to market trademarked varieties including AutumnCrisp and Ruby Rush, strengthening company’s branded programmes
IFPA reacts to passing of 2026 Farm Bill
Cathy Burns has hailed the passing of America’s first Farm Bill in eight years as delivering ”certainty and stability” for specialty crop growers
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Superplum provides full supply chain transparency with InstaTrace launch
QR codes on new Superplum packaging reveal comprehensive intelligence reports with eight sections of verified data
TikTok team up for Thai fruit
Government signs agreement with social media platform to promote fruit sales
AFTPP funding a “strategic catalyst” for US blueberry industry
Grant will help the industry expand its presence in high-growth regions and forge partnerships with importers, distributors and retailers worldwide
Fresh Produce India delivers healthy insights
Strength of the Indian market and growth prospects for both local and international fresh produce companies highlighted across packed programme
Hottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
Chilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales
Sweet C welcomes Fresh Produce India Awards win
The Sweet C mandarin brand was recognised for its ‘Blue is the new orange’ campaign at the FPI Awards
Australian Avocados brings premium culinary experience to Mumbai
Organisation leverages culinary collaborations and immersive experiences to build awareness and inspire adoption among consumers and chefs
New global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
California Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions