Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Sunkist launches Year of the Horse packaging for Lunar New Year
The global fresh citrus supplier’s annual Lunar New Year initiative features custom-illustrated packaging and flexible merchandising solutions
China expands kumquat exports to Middle East
Industry insiders expect exports to grow more than five-fold on 2023 volumes
Mexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers
Japan’s domestic mandarin production set to rebound in 2025/26
Improved weather conditions to stabilise production in coming season while gradual structural decline to pose continued challenges
Finalists revealed for Fruit Logistica Innovation Awards 2026
Nominees for Fruit Logistica Innovation Awards 2026 have been announced, with five nominees each in Fresh Produce and Technology categories
IFPA’s 2025 Impact Report showcases “major wins” for industry
The report showcases IFPA progress across several areas including trade, food safety, sustainability, and labour policy
Tasmanian cherry export season launched in Hong Kong
Fruit Growers Tasmania, with the support of the Tasmanian government, will promote the Australian state’s fruit in top export market
Korean citrus growers call for support as US import tariff phased out
Sharp increase in US mandarin imports coincide with planned tariff phase-out, sparking fears for local industry
WA Farm Direct launches Australian-grown Ondine flat stonefruit in China
Australian marketer partners with importers, including Riverking International, to supply Ondine flat peaches and nectarines for the first time
Korean consumers seek out frozen alternatives as price of fresh fruit rises
Annual imports of frozen fruit on track to reach record levels for second consecutive year
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Malaysian durian industry urged to harness GI protections to add value
The country’s durian varieties have yet to be registered internationally, which could enable stronger branding opportunities
Australian table grape exports return to form on the back of Japanese boost
Adaptive and engaging marketing programme is helping to highlight Australia’s high-quality table grape offering in Asia
USA Pears launches World Pear Day campaign
Fresh campaign sees pears rain down animated Times Square billboards and across Manhattan buses
Australian cherries continue promotional roadshow in Hong Kong and Shanghai
Season launch events held to help boost demand in key markets across Asia
Italian apple group director welcomes Suez Canal reopening
Faster access to overseas markets seen as vital, as association looks to develop new export markets in Asia and Latin America
New Zealand apple exporters look for US alternatives as tariffs bite
One Hawke’s Bay grower will divert volume away from the US as he readies for significant crop of large apples this season
Australian fresh produce industry’s Wiggles campaign takes out global marketing award
Award recognises programs that “galvanise industry to work together through partnership to effect meaningful change
Alhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
Australian cherries launch season in Vietnam
Launch event in export market highlights the 72-hours journey from orchard to plate for Australian cherries
Pacific Northwest pear crop up 78 per cent as harvest winds down
Pear producers lean into nutrition education to promote sizeable harvest