Markets news from Asiafruit

Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.

FIZZ Hero image 2

Prevar launches New Zealand’s first pinky-red fleshed apple

2025-06-02T22:30:00+01:00By

Small volumes of the Fizz to be released to key markets this season  

p65(29) US Calif Grapes purple grapes on vine

California table grape season underway

2025-05-30T03:12:00+01:00By

Coachella Valley began harvesting in mid-May and is expected to continue into min-July before San Joaquin Valley season will begin  

Haldiram x WAO Product Launch 01 (1)

WAO and Haldiram’s partner on new avocado menu

2025-05-29T04:37:00+01:00By

Menu features five traditional Indian dishes including avocado sev puri and avocado chatpata paneer tikka 

India Tomato

Early monsoon rainfall damages India’s vegetable crops

2025-05-29T01:07:00+01:00By

Heavy rains in India’s southwest regions cause significant price hikes for tomatoes, greens and onions 

AusVeg2024_Friday_AllImages_PrintRes-309-scaled-1-1536x1024

Trade mission puts Australian horticulture on show

2025-05-28T01:32:00+01:00By

Around 40 fresh produce buyers from key export markets in Asia-Pacific and Middle East will tour growers, processors and retailers in southern Queensland

Hilbert Klop Jan van den Adel DSI

DSI director Klop buys out founder’s share

2025-05-27T09:49:00+01:00By

Jan van den Adel has exited the business he created in 2011 with Jan de Sterke and Marnix van Fraassen

Sarah Pau IFPA

IFPA appoints Sarah Pau as East Asia country manager

2025-05-27T06:53:00+01:00By

Pau will provide regional support to members and facilitate networking and resource sharing for IFPA

Pakistanimangoes

Pakistan launches mango export season with 125,000-tonne goal

2025-05-27T06:29:00+01:00By

Achieving the export goal could see Pakistan generate US$100mn and significantly boost its agricultural exports 

Driscolls berries

Driscoll’s appoints first ever chief communications officer

2025-05-23T15:30:00+01:00By

Berry company promotes North America marketing chief as it looks to build global brand reputation

Zespri SunGold kiwifruit in China

International fruit brands target smaller Chinese cities

2025-05-23T06:35:00+01:00By

The likes of Driscoll’s and Zespri look to second- and third-tier cities for growth

SUBSCRIBE TO ASIAFRUIT

Asiafruit is the leading fruit and vegetable industry marketing magazine for buyers in Asia.

Subscribe and get 10 issues per year. Plus newsletters and full digital access.

BNFW Baltic Exchange kiwifruit loading Port of Antwerp-Bruges

Antwerp-Bruges reports on Q1 throughput

2025-05-22T11:03:00+01:00By

Port says that strong container throughput restricted downturn in an “eventful” first quarter of 2025

'The Elderly Having Delicious Food'

Heartwarming Chinese photo wins top prize at World Food Photography Awards

2025-05-21T16:57:00+01:00By

Picture by Chinese photographer Xiaoling Li is the overall winner, while veteran NCGM photographer takes home Outstanding Achievement Award

Aldi and Lidl signs MUST CREDIT Andreas Prott - Adobe Stock

IGD report forecasts discounter success

2025-05-21T15:50:00+01:00By

The analyst’s latest five-year forecast to 2029 shows that discount will be the fastest growing physical grocery channel globally, with a sales CAGR of 5.2 per cent

Zespri Trio

Zespri exceeds NZ$5bn in global sales

2025-05-21T07:35:00+01:00By

Kiwifruit marketer sells 220.9mn trays of fruit and delivers record returns to growers as it passes its 2025 goal set a decade ago

Tim Bork appointment Ahold Delhaize

Ahold Delhaize appoints Europe CCO

2025-05-19T10:37:00+01:00By

Tim Bork is tasked with accelerating the retailer’s growth strategy across Europe and Indonesia