Markets news from Asiafruit

Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.

US blueberries closeup Adobe

US blueberry market exhibits strong growth


Kasey Cronquist, president USHBC and NABC, tells Fruitnet that US production volumes will remain stable this year, with pricing and demand favourable

thumbnail_AF_Website Stories

Asiafruit’s New Zealand edition out now


New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside 

SATI China promotions

South Africa kicks off grape promotions in China


Promotions will run for several weeks in Joy Wing Mau and Yonghui Superstores


Montague harvests first Australian volumes of Kissabel


Australian crop makes up part of global marketing campaign for the red-fleshed apple

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Rockit fired up for record season


Rockit forecasts its biggest harvest yet this season as the producer plans year-round New Zealand supply for its global markets 

AF Feb March

Asiafruit Fresh Produce India edition out now


Special event issue provides an in-depth look at the Indian market, plus Fresh Focus South African Table Grapes 2024 inside

Fairtrade bananas

More support needed for banana producers hit by climate and costs


The growing impact of climate change and soaring production costs mean urgent action to address unsustainable banana prices is essential, according to Fairtrade Foundation

Zespri RubyRed

Zespri RubyRed to hit million tray milestone this season


Zespri’s red kiwifruit offering will be shipped to predominantly Asian markets including Korea, Malaysia and Hong Kong for the first time

Zespri pillbox

Zespri uses pillbox packaging for daily fruit push


A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry


Industry leaders to speak at Fresh Produce India


Top local and international players to discuss rapid market evolution as India’s premier fresh produce event returns to Mumbai


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Autumncrisp in Field in Hand

Grape growers gather for Sun World Autumncrisp Symposium


Growers and marketers come together following launch of global Autumncrisp campaign  

Zespri SunGold in NZ

Zespri preparing return to strong growth in kiwifruit supply in 2024


Kiwifruit marketer expects to ship 193m trays of New Zealand-grown kiwifruit thanks to improved growing conditions

CosmicCrisp 1

Apple marketing in 2024? It’s complicated…


With a broader range of product types, an array of trademarked brands, and a series of targeted marketing programmes, the business of selling apples has changed dramatically in recent years

Australian table grapes in Indonesia

Indonesia trade resumes after import permits issued


Government issues first horticulture import permits for 2024 after lengthy delay

Cotton Candy table grapes from Bloom Fresh

Bloom Fresh to license proprietary varieties in China


Breeder to support licensees and act against nurseries and growers who illegitimately use proprietary varieties and trademarks