Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Korean consumers seek out frozen alternatives as price of fresh fruit rises
Annual imports of frozen fruit on track to reach record levels for second consecutive year
Malaysian durian industry urged to harness GI protections to add value
The country’s durian varieties have yet to be registered internationally, which could enable stronger branding opportunities
Australian table grape exports return to form on the back of Japanese boost
Adaptive and engaging marketing programme is helping to highlight Australia’s high-quality table grape offering in Asia
USA Pears launches World Pear Day campaign
Fresh campaign sees pears rain down animated Times Square billboards and across Manhattan buses
Australian cherries continue promotional roadshow in Hong Kong and Shanghai
Season launch events held to help boost demand in key markets across Asia
Italian apple group director welcomes Suez Canal reopening
Faster access to overseas markets seen as vital, as association looks to develop new export markets in Asia and Latin America
New Zealand apple exporters look for US alternatives as tariffs bite
One Hawke’s Bay grower will divert volume away from the US as he readies for significant crop of large apples this season
Australian fresh produce industry’s Wiggles campaign takes out global marketing award
Award recognises programs that “galvanise industry to work together through partnership to effect meaningful change
Alhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
Australian cherries launch season in Vietnam
Launch event in export market highlights the 72-hours journey from orchard to plate for Australian cherries
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Pacific Northwest pear crop up 78 per cent as harvest winds down
Pear producers lean into nutrition education to promote sizeable harvest
Australian fresh produce industry’s Wiggles campaign hits New York
IFPA managing director A-NZ Belinda Wilson and Dorothy the Dinosaur will take the stage at the New York Produce Show and Conference
Strong start for South African table grapes
Table grape industry targets close to 80mn export cartons this season despite US tariff challenge and increased competition in Europe
Oppy inducted into Canada’s Most Admired Corporate Cultures Hall of Fame
The Canada-based fresh produce group has earned the national recognition for the fourth time, having previously won in 2016, 2019 and 2022
Korea to increase Shine Muscat exports amid declining domestic returns
Series of promotional activities support push into Taiwan market with some provinces exporting to the region for the first time
First seafreight cherries of the Chilean season arrive in Shanghai
Arriving vessel carried only a single container of Chilean cherries, all from grower-exporter Garces Fruit
Redland acquires marketing rights to Australian-grown Dorì Gold kiwifruit
Programme includes six growers with plan to increase plantings to 150ha by 2030
BGP looks to Egypt for year-round consistency
Group says new office in Egypt will help it expand and ensure consistent supply throughout the year
University of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
South African table grape industry responds to US tariff adjustments
The South African Table Grape Industry has welcomed recent US tariff reductions on agricultural products but expressed disappointment that table grapes and other key fruit exports were excluded from the exemptions