Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Oregon pear growers face ruin after ‘extremely difficult’ campaign
Combination of psylla infestation, drought, rising costs, labour shortages and trade tensions brings some growers to brink
First new-season Alpine Fresh blueberries to China sell out in one hour
Container opening at Jiaxing’s Haiguangxing Market marks launch of Peruvian blueberry season
Fall Creek to spotlight machine-harvestable blueberry breakthrough at field day
Retailers from North America, Chile, and Northern Europe, Fall Creek Collection growers and Sekoya programme licensees to attend Fall Creek’s first global high-chill field and forum in Oregon
Mitrofresh expands with new UK distribution centre
Exotic mushroom supplier based in the Netherlands says new UK facility will improve delivery times and strengthen supply chains for British customers
India could become Zespri’s fifth-biggest kiwifruit market
CEO Jason Te Brake tells NZ Herald about ambitious growth plan following New Zealand’s recent FTA with the country
Belgian topfruit battles shipping uncertainty
Apple and pear producers in Belgium are keeping an eye on the weather forecast as much of Europe bakes in its second heatwave of the year, but the reliability of the shipping lines remains the chief concern for exporters
Michigan wraps up “strong” asparagus season
MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand
China’s durian craze initiates supply chain evolution
Fresh infrastructure helps support new approaches to procurement and distribution while feeding China’s durian-hungry consumers
Zespri discusses China procurement model with growers
Kiwifruit marketer begins consultation on how it plans to tackle growing Gold3 supply in China
West Pak Avocado unveils new organic programme identity
US avocado supplier West Pak is challenging organic produce conventions with a gold-yellow rebrand of its organic avocado programme
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OZblu Global Grower Conference advances blueberry brand
Event examined how to strengthen the production and marketing supporting the premium blueberry offering
California Avocado Commission calls for seasonal quota on Mexican imports
Commission releases video pushing for seasonal tariff rate limit in response to US-Mexico-Canada Agreement review
Italy secures market access for kiwifruit in Vietnam
After six years of negotiations, Vietnam has approved a phytosanitary protocol for Italian kiwifruit imports
New Zealand Made with Care campaign spotlights apples in Thailand
Anniversary of diplomatic relations between Thailand and New Zealand celebrated with apple season launch
NZ Commerce Commission to assess T&G Fresh sale
Commission will only approve sale if satisfied that merger is unlikely to reduce competition
Sharp rise in Vietnamese produce imports
Fruit and vegetable imports are up 30 per cent in value through the first five months of 2026
Rijk Zwaan opens new South Korean subsidiary
Rijk Zwaan Korea officially became operational on 1 July, as the breeding specialist looks to capitalise on growing demand for premium vegetables
Carrefour Taiwan rebrands to reflect new ownership
New names for the hypermarket and supermarket outlets mark the French retailer’s official exit from the market
Californian Table Grape Commission launches summer campaign
Series of promotional activity aims to capture demand around Fourth of July holiday
Tropical fruits outperform wider produce market, congress hears
Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges