Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Promising debut for Sunrise Magic apples
This year marked a “major milestone” for the Fruit Australia Group with the debut of its first early volumes of Sunrise Magic apples, just three years after its first commercial plantings.
Coming soon: Fresh Focus Cherry and Asiafruit Thailand edition
The spotlight is on Thailand in the edition of Asiafruit alongside cherries, kiwifruit, apples and pears and more
Giumarra launches SugarWild blackberry brand at Global Produce & Floral Show
The Giumarra Companies will launch SugarWild, a new premium blackberry brand featuring jumbo sizes, at the Global Produce & Floral Show in Anaheim
IFPA 2025 Executive Leadership Summit Asia highlights key opportunities in the dynamic market
Programme shared insights on marketing, economic growth, consumer behaviour, and trade dynamics across Asia
Westfalia unveils avocado ’orchard of the future’
The ‘genetic library’ hosts over 140 avocado varieties from around the world as researchers breed the varieties of the future, including novel shapes, jumbo sizes and different flavours
South African citrus exports surge past 200mn cartons
South African citrus growers are celebrating a record export season, with shipments now expected to exceed 200mn cartons despite early closures to key EU and US markets due to regulatory and tariff challenges
Asiafruit Knowledge Centre: Sky’s the limit in tropicals
Category experts stressed the importance of branding and varietal development as new opportunities emerge in the fast-growing tropical fruit sector
Oppy integrates Dole Diversified North America sales operations
Fresh produce group Oppy has strategically integrated Dole Diversified North America sales operations into its business, effective from 1 October, in a move designed to expand capabilities and accelerate growth across North America
IBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
Rockit launches Mid-Autumn Festival campaign
Online and offline marketing, premium giftboxes and a new Gold Selection range on offer during one of China’s peak consumer demand periods
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Amazon Fresh expands to 270 more cities in India
Amazon India’s farm-to-doorstep network now connects 13,000 farmers to millions of customers
United Exports appoints former Nando’s executive
Group names marketing and strategy expert as global Chief Growth Officer, effective early 2026, to drive international expansion of its OZblu blueberry brand
Freshfel questions EU-Indonesia trade deal benefits for fresh produce
Freshfel has raised concerns about the EU’s new trade agreement with Indonesia, warning that benefits for fresh produce exports remain uncertain due to unresolved sanitary and phytosanitary barriers despite tariff eliminations
USDA awards US$8.3mn to expand specialty crop exports
The US Department of Agriculture has allocated US$8.3mn in funding to help 11 recipients address trade barriers and expand international market access for specialty crops through its Technical Assistance for Specialty Crops programme
Failed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
Global leaders to share insights at Peru Meet Up
Meet the industry experts who will share key strategies for success in the Asian market at the inaugural event in Lima
B20 highlights challenging global trade environment amid geopolitical tensions
The influential G20 business engagement group has warned that geopolitical tensions are creating a challenging global trade environment, with economic growth prospects revised downward
Asiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
Global blueberry leaders gather in Cape Town for IBO Summit
The International Berry Organization Summit opens in Cape Town this week, bringing together global blueberry players as Southern African producers seek new market opportunities and regional cooperation
Sweet Sensation pear harvest begins with 6,000 tonnes expected
Premium pear variety has established itself as a European retail mainstay, with Dutch growers expecting to strong demand this season as harvesting gets underway