Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Rockit launches partnership with Kung Fu Panda
Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging
Sun World acts against fraudulent activity on TikTok
Sun World removes unauthorised content claiming association with the licensing company
Zespri’s 2024 China sales season underway
First shipment of Zespri kiwifruit arrives in China alongside launch of Kiwi Brothers mascots in country
US blueberry market exhibits strong growth
Kasey Cronquist, president USHBC and NABC, tells Fruitnet that US production volumes will remain stable this year, with pricing and demand favourable
Asiafruit’s New Zealand edition out now
New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside
South Africa kicks off grape promotions in China
Promotions will run for several weeks in Joy Wing Mau and Yonghui Superstores
Montague harvests first Australian volumes of Kissabel
Australian crop makes up part of global marketing campaign for the red-fleshed apple
Rockit fired up for record season
Rockit forecasts its biggest harvest yet this season as the producer plans year-round New Zealand supply for its global markets
Asiafruit Fresh Produce India edition out now
Special event issue provides an in-depth look at the Indian market, plus Fresh Focus South African Table Grapes 2024 inside
More support needed for banana producers hit by climate and costs
The growing impact of climate change and soaring production costs mean urgent action to address unsustainable banana prices is essential, according to Fairtrade Foundation
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Zespri RubyRed to hit million tray milestone this season
Zespri’s red kiwifruit offering will be shipped to predominantly Asian markets including Korea, Malaysia and Hong Kong for the first time
Zespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
Industry leaders to speak at Fresh Produce India
Top local and international players to discuss rapid market evolution as India’s premier fresh produce event returns to Mumbai
Grape growers gather for Sun World Autumncrisp Symposium
Growers and marketers come together following launch of global Autumncrisp campaign
Zespri preparing return to strong growth in kiwifruit supply in 2024
Kiwifruit marketer expects to ship 193m trays of New Zealand-grown kiwifruit thanks to improved growing conditions
Apple marketing in 2024? It’s complicated…
With a broader range of product types, an array of trademarked brands, and a series of targeted marketing programmes, the business of selling apples has changed dramatically in recent years
Indonesia trade resumes after import permits issued
Government issues first horticulture import permits for 2024 after lengthy delay
Bloom Fresh to license proprietary varieties in China
Breeder to support licensees and act against nurseries and growers who illegitimately use proprietary varieties and trademarks
Apple & Pear Australia launches new IP development venture Twenty Degrees
Twenty Degrees to specialise in commercial development of branded fresh produce, integrating Apal UK subsidiary Coregeo and managing Apal trademarks including Pink Lady
Waybeyond refreshes brand identity and strategic focus
Crop management software expands offering to make agronomy data more accessible for low- to mid-tech growers