Markets news from Asiafruit

Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.

GEN apple orchard harvest automation AdobeStock_1495772511

Survey: AI and automation in fresh produce supply chains

2025-07-25T11:01:00+01:00By

Fruitnet reaches out to fruit and veg business professionals to investigate current and future impact of groundbreaking new technologies

Sinclair compostable label

Small label, big shift, urges Sinclair

2025-07-23T09:25:00+01:00By

Sinclair says a “small yet powerful” innovation like the compostable label is a good example of how “even a fruit sticker can help build a circular economy”

IN Azadpur wholesale market Delhi boxes

Delhi Chief Minister orders modernisation of city’s produce markets

2025-07-21T11:35:00+01:00By

Delhi’s Chief Minister has instructed officials to modernise the city’s wholesale produce markets, promising ‘no shortage’ of funds to transform facilities that handle thousands of tonnes of fresh produce daily

South Africa US trade disruption Adobe Stock AI

US tariffs force South African fruit exporters to rethink strategy

2025-07-18T14:53:00+01:00By

South African fruit exporters are preparing for significant market disruption as impending US tariffs force a strategic pivot toward alternative destinations in Europe, the Middle East and Asia

Jiunn Shih Zespri

Zespri marketing chief Jiunn Shih announces departure

2025-07-17T13:44:00+01:00By

After nine years with the kiwifruit supplier, Jiunn Shih is leaving his position as chief marketing officer at Zespri, where he helped double sales to over NZ$5bn and build the number one fruit brand across 15 core markets

GEN cherries AdobeStock_1365167141

Taiwan peach production nears 17,000 tonnes as cherry and nectarine imports grow

2025-07-16T15:42:00+01:00By

New USDA report forecasts Taiwan peach production for 2025, with total stonefruit consumption expected to hit 31,500 tonnes as nectarine and cherry imports increase

BR Petrolina Jailson Lira Guilherme Coelho Abrafrutas

US tariff plan leaves Brazilian mango and grape producers reeling

2025-07-16T10:19:00+01:00By

With the country’s mango and grape harvests just days away, producers are scrambling for solutions after the US announced a 50 per cent import tariff starting August 1, potentially diverting fruit to other markets

Zespri Kiwifruit

Zespri reduces margin to boost kiwifruit grower returns

2025-07-14T11:30:00+01:00By

Zespri has announced a reduction in its fruit return margin percentage, which is expected to deliver an additional NZ$7-8 mn to New Zealand kiwifruit growers in the 2025/26 season

GEN tariffs AdobeStock_1320850717

New tariff offensive prompts major concern for exporters in the EU, South Africa, Brazil and Mexico

2025-07-14T10:46:00+01:00By

US President Donald Trump has announced plans for new tariffs on imports from multiple countries including the EU, Mexico, Brazil and South Africa, creating significant uncertainty for fresh produce exporters worldwide

Apple picker up a ladder New Zealand

New Zealand launches sustainability report for UK food buyers

2025-07-14T08:47:00+01:00By

NZTE has launched its first cross-category sustainability report for UK food and drink buyers, highlighting how New Zealand producers can help retailers meet environmental goals while ensuring supply chain resilience.

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DE Fruit Logistica veg networking

Only three weeks left to register as an exhibitor for Fruit Logistica 2026

2025-07-11T10:55:00+01:00In partnership with

Returning to Berlin on 4-6 February 2026, the leading trade show for the global fresh produce business offers new formats, high-level networking, and unmissable global reach

australian Hass Avocados

Australian avocados look to increase international market share

2025-07-11T02:26:00+01:00By

Ongoing B2B and B2C campaigns highlight region’s year-round supply, high-quality fruit and varied use cases 

Green grapes on cloth and table Adobe Stock

Grapes boost muscle strength in postmenopausal women, study finds

2025-07-09T11:26:00+01:00By

Regular consumption of grapes can significantly improve muscle strength and potentially boost irisin levels in postmenopausal women, according to groundbreaking clinical research from the University of California, Davis

CN Guangzhou AdobeStock_128240171

Mitrofresh expands with new office in China

2025-07-09T11:04:00+01:00

Netherlands-based mushroom and exotic produce specialist has opened a new office in Guangzhou as part of its strategy to expand business beyond the European Union

South Africa Mandarins on tree

South African citrus industry under threat from US tariffs

2025-07-09T09:55:00+01:00By

South Africa’s agriculture minister has warned that the country’s citrus industry faces severe challenges from impending US tariffs, potentially undermining job creation and economic growth in rural communities