Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
South African citrus marketer ClemenGold International has outlined its strategic approach following another successful soft citrus season, highlighting brand-led marketing successes in India and year-round supply innovations through Chinese partnerships
South African cherry growers in Ceres are expecting a bumper season with production up 5-7 per cent and exceptional fruit quality, thanks to ideal spring weather conditions that delivered perfect rainfall and sunshine timing
Hello Kitty Japanese Fruit Hunt mobile game launched across Asia
The International Fresh Produce Association has submitted comments to US health departments emphasising that fresh fruits and vegetables should remain central to nutrition strategies as officials develop definitions for ultra-processed foods
New agreement will help enhance Chilean fruit supply into Chongqing and the surrounding region
Online and in-store activations drive 50 per cent increase in market price
Kiwifruit marketer successfully prosecutes plant variety rights infringement case involving unauthorised production and sale of Gold3
The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
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Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen
As geopolitical storm grows, fresh produce shippers watch for outcome of crucial meeting on sustainability framework that could reshape industry strategy for years to come
New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
The spotlight is on Thailand in the edition of Asiafruit alongside cherries, kiwifruit, apples and pears and more
The Giumarra Companies will launch SugarWild, a new premium blackberry brand featuring jumbo sizes, at the Global Produce & Floral Show in Anaheim
Programme shared insights on marketing, economic growth, consumer behaviour, and trade dynamics across Asia
The ‘genetic library’ hosts over 140 avocado varieties from around the world as researchers breed the varieties of the future, including novel shapes, jumbo sizes and different flavours