Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
The fresh produce consumption conundrum
Fruit and vegetable consumption remains below recommended levels in many Asian markets. A Rijk Zwaan-led session at the Asiafruit Knowledge Centre explored how a coordinated response could be key to tackling the challenge
Salvi Unacoa launches early-season green kiwifruit
Company previews commercial launch of Kandy, a new early-harvesting variety that ripens four to six weeks ahead of Hayward
Australian fruit industries join forces to build South-East Asian demand
Culinary resource developed to help foodservice integrate Australian produce into dishes across the region
Thailand considers export levy on durians
Concerns that costs could be passed on to consumers in China as proposed legislation undergoes consultation
T&G expands US Envy sales network
Stemilt joins sales partner network alongside CMI Orchards, Rainier Fruit Company and Oppenheimer Group
Zespri considers Chinese G3 production to counter illegal competition
CEO Jason Te Brake tells NZ Herald company acknowledges mounting local pressure and is weighing up potential options
Calypso readies for boost in mango exports
Maturing crops set to meet growing global demand for the distinctive Australian brand
Jingold partners with Angry Birds for kiwifruit marketing push
AI-powered assistant and dedicated wellness hub help brand to broaden its marketing ambitions as production expands
East-West Seed named on Fortune’s 2026 Change the World list
Vegetable seed specialist has secured a place on Fortune’s 2026 Change the World list for the third time in seven years
Sunkist gears up for strong California citrus campaign
The California cooperative is entering the new citrus season with strong crop availability and the launch of its Sunkist Produce Academy at IFPA
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WAO Congress maps avocado category’s path to future growth
The Avocado Congress heard that Europe’s avocado market grew 16 per cent in volume in 2025 and still holds significant potential
Zespri forecasts surge in Northern Hemisphere SunGold output
Production nears 100,000 tonnes as Italy’s orchards expand, helping brand meet rising demand in Europe, North America, and Asia
VentureFruit launches new climate-resilient apple brand, Adore
Premium programme unites multiple climate-resilient varieties under one brand
Driscoll’s faces new class action over pesticide residue allegations
Superior Court filing adds to growing list of legal challenges for world’s biggest berry brand
DiMuto signs agreement with Giumarra
New partnership brings AI-native Verifiable Workflow and Financing to fresh produce suppliers
How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
Belgian pears see position strengthen as climate reshapes production
Despite growing challenges of heat and drought, Belgian pear producers appreciate their fortune, as conditions worsen further south
Fresh sanctions add pressure to Iranian produce trade
Traders struggle with rising costs as US sanctions on Iran increase restrictions on banking, payments, insurance and transport
Kikokà pursues continued expansion with new appointment
Kiwifruit consortium ramps up production and names Alberto Raviolo as its sales director, to lead next phase of commercial growth
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness