Retail news from Asiafruit
Important developments in the Asia’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Sunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
Coming soon: Fresh Focus Cherry and Asiafruit Thailand edition
The spotlight is on Thailand in the edition of Asiafruit alongside cherries, kiwifruit, apples and pears and more
IFPA 2025 Executive Leadership Summit Asia highlights key opportunities in the dynamic market
Programme shared insights on marketing, economic growth, consumer behaviour, and trade dynamics across Asia
Asiafruit Knowledge Centre: Sky’s the limit in tropicals
Category experts stressed the importance of branding and varietal development as new opportunities emerge in the fast-growing tropical fruit sector
IBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
Rockit launches Mid-Autumn Festival campaign
Online and offline marketing, premium giftboxes and a new Gold Selection range on offer during one of China’s peak consumer demand periods
Amazon Fresh expands to 270 more cities in India
Amazon India’s farm-to-doorstep network now connects 13,000 farmers to millions of customers
Failed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
Asiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
Sweet Sensation pear harvest begins with 6,000 tonnes expected
Premium pear variety has established itself as a European retail mainstay, with Dutch growers expecting to strong demand this season as harvesting gets underway
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‘Sky is the limit’ for fresh suppliers moving into dried
There is strong opportunity for fresh fruit suppliers to diversify into dried fruit or nuts thanks to commonality among consumers and growth in key markets, according to speakers at a new Asiafruit Showcase session
SanLucar forges ahead with Asian expansion
Premium brand now available in Singapore, Hong Kong, Malaysia, and central China
South Africa eyes promising stonefruit season despite challenges
South African stonefruit growers are looking ahead to a positive season following last year’s significant volume increases, though US tariffs present new challenges
California Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
Asia Fruit Logistica China Meet Up concludes in Guangzhou with strong global engagement
Second edition of China Meet Up attracts record number of international participants with over 1,400 attendees from 25 countries and regions
VentureFruit partners with Joy Wing Mau on Tutti expansion
New agreement will see Joy Wing Mau plant 300ha of the hot climate apple
Asia Fruit Awards: winners announced
Dole China, City Fresh Fruit, Central Retail Vietnam and Rijk Zwaan are the winners of the Asia Fruit Awards 2025
OZblu launches Chinese brand name at Asia Fruit Logistica
United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name
Rockit launches premium gold selection range in China
Launch comes ahead of the peak Mid-Autumn Festival gifting season
Asia Fruit Logistica edition of Asiafruit out now
Bumper 30th anniversary issue includes exclusive industry panel breaking down Asia’s fresh produce market over the past three decades plus full preview of Asia Fruit Logistica and Asiafruit Knowledge Centre