Retail news from Asiafruit
Important developments in the Asia’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
WAC marks 35 years in the Indonesia market
Marketer still sees significant room for growth for Washington apples in the region
Korean melons build momentum in Japan
Promotional push targets single-person households in an effort to grow exports
California table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
QDC Fresh launches Australian citrus programme with Redland
Announcement follows QDC Fresh’s expansion into Los Angeles and addition of bagging capabilities
Fruit in the spotlight during Aeon’s Vietnam week
Vietnamese products to be promoted in Aeon stores across Japan, Malaysia, Hong Kong, China, and Cambodia
Japan’s largest fruit import under threat from ethylene shortage
Middle East conflict has tightened ethylene supplies, with fruit importers trying to avoid shortages and minimise price rises
Rockit and Freco sign five-year partnership in Hong Kong
Exclusive distribution agreement aims to more than double sales volumes in Rockit’s second-largest market over the next five years
Australian avocado industry launches global-first VR supply chain training programme
New initiative sees avocado industry partner with Woolworths to focus on quality across the avocado supply chain
SE Asia Meet Up explores ripe market opportunities
High consumption potential, bright prospects for brands, and growing intra-Asia trade highlighted across insight-filled programme
Avocados Australia appoints Milton Bazley as CEO
Outgoing CEO John Tyas retires after 14 years with the organisation
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Asia Fruit Logistica announces full programme for SE Asia Meet Up
Senior executives from CP Axtra, Goodfarmer, Joy Wing Mau and Costa among the leading names set to speak at Bangkok event
Thailand launches coordinated campaign to boost fruit exports
Domestic and international promotions set to raise export value and prevent oversupply during peak harvest season
JD sets new durian quality benchmark with five-lobe guarantee
Chinese retailer launches new consumer promise to mark the start of the Thai durian season
Superplum provides full supply chain transparency with InstaTrace launch
QR codes on new Superplum packaging reveal comprehensive intelligence reports with eight sections of verified data
TikTok team up for Thai fruit
Government signs agreement with social media platform to promote fruit sales
AFTPP funding a “strategic catalyst” for US blueberry industry
Grant will help the industry expand its presence in high-growth regions and forge partnerships with importers, distributors and retailers worldwide
Fresh Produce India delivers healthy insights
Strength of the Indian market and growth prospects for both local and international fresh produce companies highlighted across packed programme
New global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
The Philippines could soon challenge Japan as a leading importer for Australian table grapes
Demand for the premium fruit steadily grows as the 2025/26 export season continues
Fresh Produce India Awards: winners announced
Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026