Retail news from Asiafruit
Important developments in the Asia’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Évo Hass concept finds success in Malaysia and Hong Kong
Tech-forward avocado brand aims to reshape the category by improving consumer confidence while creating new value for growers across the supply chain
Avanza delivers record export volumes
Market diversification, in-market promotion and strong retail partnerships boost Avanza presence across Asia
Wonderful Halos partners with children’s entertainer Blippi
Collaboration brings together the two playful and colourful brands for new national ad campaign, family meet-and-greet events and a nationwide contest
Vietnamese dragonfruit exports dip following prolonged rains
Reduced output and steady demand leads to boost in local farm gate prices
Rijk Zwaan strives for further impact in Asia
The Dutch group will showcase consumer-driven concepts such as Sweet Palermo, Tatayoyo and MyCubies at Asia Fruit Logistica
Bimi broccoli launches in China in partnership with Olé
Baby broccoli brand introduced to consumers in Shenzhen at high-end boutique supermarket chain
Driscoll’s China clarifies overseas lawsuit reports
Berry marketer reassures Chinese consumers after US lawsuit sparks food safety concerns and has ripple effects on local retail market
Augusto Renella departs Naturitalia after more than two decades
Italian fresh produce cooperative confirms it has parted ways with long-serving commercial leader
California avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
Comment: Banana industry should not restrict itself to conventional breeding
Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance
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Michigan wraps up “strong” asparagus season
MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand
West Pak Avocado unveils new organic programme identity
US avocado supplier West Pak is challenging organic produce conventions with a gold-yellow rebrand of its organic avocado programme
Carrefour Taiwan rebrands to reflect new ownership
New names for the hypermarket and supermarket outlets mark the French retailer’s official exit from the market
Californian Table Grape Commission launches summer campaign
Series of promotional activity aims to capture demand around Fourth of July holiday
Tropical fruits outperform wider produce market, congress hears
Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges
Fama launches intervention plan as Malaysian durian prices crash
A “durian tsunami” sees prices dive across domestic and export markets
Egypt’s Pico navigates evolving grape landscape
As warming climate changes production seasons and influences consumer purchases, supplier says adaptability is key
WAC marks 35 years in the Indonesia market
Marketer still sees significant room for growth for Washington apples in the region
Korean melons build momentum in Japan
Promotional push targets single-person households in an effort to grow exports
California table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand