Australian packaging solutions provider Result Group has partnered with Evrythng, a company that specialises in digital technology for consumer products.
The partnership will help Australian brands deliver on consumer expectations for transparency, authenticity and personalised shopping experiences.
“Our partnership with Result Group allows us to expand our reach into a very important market for consumer goods brands,” said Simon Jones, senior vice president Evrythng EMEA and Oceania.
“More than 4 trillion consumer products are made, shipped and retailed globally every year. To reach aggressive sustainability goals like those mandated in Australia, consumer product brands require end-to-end visibility into every product’s journey through the supply chain.”
The Evrythng Product Cloud links every product item to its Active Digital Identity platform — joining up item-level data at every point in a product’s journey, from manufacturing to consumer interaction. Digitised products provide visibility, validation and real-time intelligence on each product’s joyney.
To bring the impact of product digitisation to the forefront, Evrythng co-chaired the standards development process that yielded GS1 Digital Link.
GS1 Digital Link upgrades the ubiquitous barcodes used by 2m manufacturers on more than 4 trillion product items per annum. It means every product item can now be smartphone-interactive, transact with point-of-sale systems and connect to the internet — all with one code on the product.
“It is only through this unprecedented data intelligence — the ability to track and authenticate every single item from source and production through to the consumer experience — that consumer goods brands can make value chains more responsive, more efficient and engage their consumer audience directly and at scale through their product — the most effective and cost efficient brand engagement channel available to them,” Result Group said in a media release.
“Evrythng’s technology plays an instrumental role as manufacturers react to a radically changed world where smarter supply chains and direct consumer relationships are defining who survives and who doesn’t in response to Covid-19.”
Evrythng was founded with a vision to connect every physical product to the internet, providing the data intelligence necessary to help this global ecosystem achieve sustainability goals.
“Evrythng brings a whole new dynamic to the way consumer goods brands in the region do business,” said Michael Dossor, group general manager of Result Group.
“Together we are helping brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics to achieve sustainability goals and inform marketing strategies.
“This technology is an extension of our team's 30 plus years experience in uniquely identifying consumer goods for promotion; the concepts are in our company DNA.”
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