Markets news from Produce Plus
Essential stories, analysis and research from the fresh produce markets in Australia and New Zealand, with a focus on retail, wholesale, marketing, and consumers.
Zespri marketing chief Jiunn Shih announces departure
After nine years with the kiwifruit supplier, Jiunn Shih is leaving his position as chief marketing officer at Zespri, where he helped double sales to over NZ$5bn and build the number one fruit brand across 15 core markets
Zespri reduces margin to boost kiwifruit grower returns
Zespri has announced a reduction in its fruit return margin percentage, which is expected to deliver an additional NZ$7-8 mn to New Zealand kiwifruit growers in the 2025/26 season
New Zealand launches sustainability report for UK food buyers
NZTE has launched its first cross-category sustainability report for UK food and drink buyers, highlighting how New Zealand producers can help retailers meet environmental goals while ensuring supply chain resilience.
International Fresh Produce Safety Symposium tickets selling fast
Final chance to attend fresh produce safety event with special discount for Produce Plus subscribers
Australian avocados look to increase international market share
Ongoing B2B and B2C campaigns highlight region’s year-round supply, high-quality fruit and varied use cases
Australian Bravo growers increase crop by 25 per cent
Increased volumes meet growing demand across Australia’s eastern states
Food Taipei Mega Shows brings global food industry together
Five concurrent exhibitions showcase global trends across entire supply chain
Rockit wins landmark trade dress infringement case
China’s Zhejiang High People’s Court ruling confirms Rockit’s distinctive packaging has achieved widespread recognition and can be protected under the PRC Anti-Unfair Competition Law
Coming soon: Produce Plus Spring
Produce Plus Spring includes MOYA winner spotlight and features on sustainability, berries, avocados, salads & herbs and more
Mountain Blue and Oz Group Co-operative announce marketing partnership under The Berry Collective
Partnership creates Australia’s largest blueberry marketing group.
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Zespri signs Olympic champion Dame Lisa Carrington as brand ambassador
New Zealand kiwifruit marketer Zespri has announced a four-year global partnership with Dame Lisa Carrington, the country’s most decorated Olympian, as its first-ever global brand ambassador
Fresh initiatives fuel global growth at Asia Fruit Logistica 2025
Asia Fruit Logistica boosts global trade with new features and stronger international participation
United Fresh trend report highlights consumers’ call for convenience
Top consumer trends for the second half of 2025 include low-effort, sustainable cooking and rise of value-added produce
Zespri signs strategic MOUs to double fruit sales in China over ten years
Distribution and retail partners Joy Wing Mau, Goodfarmer Pagoda and Xianfeng Fruit collectively represent around 80 per cent of Zespri’s business in China
Rockit attends New Zealand Prime Minister’s mission to China
Apple company to sign strategic partnership agreement with Xian Feng during the delegation
Woolworths and NFF launch AgriEmpower Scholarship
Organisations invest A$400,000 over the next four years to empower individuals aged 25-40 who will drive innovation and sustainability in the sector
Sonia Gabauer wins 2025 Seeka MOYA
Driscoll’s Australia national marketing manager presented with Australasia’s premier fresh produce marketing award for the Sweetest Batch Strawberries Campaign
Perfection Fresh launches recyclable premium strawberry punnet
New Detpak design reduces plastic by 87 per cent
IFPA ANZ announce partnership with The Wiggles
The children’s entertainers join national push to get children eating more fruit and veg
Market price reporting platform FreshData launches at Hort Connections
Platform allows users to track daily price highs and lows, volume trends, and distribution patterns across Australia’s major central markets.