For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Tuesday 27th July 2021, 06:36 Hong Kong

Rapid expansion for 7Fresh

New Chengdu store the first to be located within a subway station

Rapid expansion for 7Fresh

Credit: JD.com

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Chinese e-commerce giant JD.com continues to expand its omni-channel supermarket chain 7Fresh.

A new store opened in Chengdu, Sichuan province, on 23 July. It is the fourth 7Fresh supermarket in Chengdu and the first in the chain to be located in a subway station storefront.

In recent months, three 7Fresh stores have opened in Shenzhen. JD said it will focus expansion for 7Fresh on four major regions, namely the Beijing-Tianjin area, South China coastal area, Western China Sichuan-Chongqing area, and Central China Hubei-Hunan region.

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