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Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

CIV showcases new offerings

Consortium shares details about apple, pear and strawberry varieties at Asia Fruit Logistica

CIV showcases new offerings

Dario Mauro Lezziero (left) and Marco Bertolazzi  

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Italian fruit breeder Consorzio Italiano Vivaisti (CIV) highlighted its cooperation with the University of Bologna (UNIBO) at Asia Fruit Logistica earlier this month.

The pair are working together on a project looking at the genetic improvement of pear trees.

“CIV and UNIBO are committed to promoting various types of pear trees (early bearing, with over-colour, with completely red skin: PE1UNIBO/Lucy Sweet, PE2UNIBO/Early Giulia, PE4UNIBO/Lucy Red,” said CIV’s variety manager Marco Bertolazzi. “CIV’s innovations have been met with great interest from attendees of Asia Fruit Logistica.”

On another front, interest in CIV’s branded apple offering Modi is rising across the globe.

“There has been some interesting feedback from our licensees, Modi International, in the Northern and Southern hemispheres (Australia and New Zealand), as well as the licensed importer for the MODI apple for India, IG International,” said Dario Mauro Lezziero, Modì project manager of CIV.

CIV showcased some of its new apple, pear and strawberry varieties at Asia Fruit Logistica. This included a new gala clone in the ‘full red’ category, which will be marketed under the T-Rex brand, along with a new Fuji clone, FUCIV51 (marketed as Sanciv), which falls under the non-stripy category.

CIV will also exhibit at the Fruit Attraction trade show in Madrid during October.

“Our goal is to meet international operators and clients, with a close focus on those from the Latin and Spanish world,” Bertolazzi said. “Indeed, CIV is actively committed to increasing its presence in these markets, which certainly offer major development opportunities for genetics for the Ferrara consortium, due to the organoleptic and agronomic characteristics of the new varieties on offer.”

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