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There’s a huge amount of change taking place in the UK retail sector right now, with supermarkets reviewing their supply base and rethinking the way they manage their fresh produce aisles.

It’s never been more important therefore to get an insight into their thinking and how they expect the category to evolve, and FPJ Live provides a unique opportunity to do just that.

The programme features senior retailers including Asda’s fresh produce category manager Charlie Mills and the Co-op’s produce trading manager Adele Balmforth, in addition to grocery market analysis from Chris Cowan, consumer insights director at Kantar Worldpanel.

From the supply end of the spectrum, delegates will hear the views of Fresca chairman Chris Mack, who is taking part in a special one-to-one on-stage interview with FPJ editor Michael Barker. Berry Gardens’ managing director Nick Marston is also featuring on a high-level panel debate, discussing the future of the fresh produce trade.

The event, supported by headline sponsor NFU, takes place at The Belfry Hotel & Resort in the West Midlands on 4 May. Click here to view the full programme and book your place.