Industry analysis from Fresh Produce Journal
Analysis and insight for the UK fresh produce business.
High-quality photography ‘a key part’ of growers’ sales and marketing strategy
Strong imagery can help strengthen a grower’s relationship with retail buyers by demonstrating product quality and sustainable practices
‘Heathrow performance is adding to UK’s logistical woes’
Planned third runway at UK’s largest airport ‘defies all logic’ at time of unprecedented challenges for UK logistics
Why weight loss jabs could boost fresh produce sales
A huge uptake in weight loss drugs is reducing demand for calorie-rich snack foods while patients report choosing to eat more fruit and veg
Horror accident shows dangers of working alone
Graham Bannister of GB Potatoes recounts how he suffered what could have been a fatal fall and outlines the steps to take in isolated, poorly connected areas
Comment: Tropical fruit market outlook remains positive despite global challenges
Despite widespread geopolitical turmoil and economic challenges, the outlook for tropical fresh fruit remains extremely positive according to RaboResearch’s Cindy van Rijswick at the Fruitnet Tropicals Congress.
Conversations
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Fruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
MagicTrap tackles flea beetle in high-value veg
Kent-based Zantra agronomist Alice Whitehead explains how she is putting MagicTrap to novel use as a flea beetle monitoring tool in high-value vegetable crops
The future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
Is the EU deal simply passing on the BTOM?
Comment: Will the new UK/EU deal signal the end of delays over border food classification, asks IPP’s regional managing director Andy Maddock
‘Dates have bags of potential as healthy snacking trend continues’
Comment: Sweet but stacked with health benefits, dates are perfectly positioned to capitalise on rising UK demand for ‘mindful snacking’
Why UK growers need robots to survive
Rising costs and a shrinking workforce are driving UK growers toward automation, where there are many unrealised opportunities across farm operations, says Søren Peters, co-CEO at HowToRobot
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British consumers “confused” by packaging recycling
Research by Aquapak shows that consumers are unsure despite the introduction of extended producer responsibility
Packaging’s pivotal fresh produce role
Nancy Nicholas, senior development engineer and food scientist for Amcor, looks at the key challenges facing the fresh produce packaging business and champions its contribution to a sustainable future
How to monetise your farming data
Jon Stewart of MeritAgCheck explains how app-based farm management systems can help improve efficiency, boost output, and reduce costs
Analysis: Peru’s export business is right on trend
Recent poor weather dampened its growth, but overall the country’s export trade remains buoyant, as Wayne Prowse reports
EU-UK deal “hopeful” sign for trade
Reduced border checks would be welcomed by Belgian exporters during an important period for tomatoes, peppers and aubergines
‘Chaos set to ensue’ following government’s EU reset
Mike Parr, UK and Ireland CEO at PML Seafrigo, despairs at the government’s U-turn and fears for the implications on the supply chain
Competition may intensify in UK citrus market after EU deal
Egyptian citrus suppliers to the UK may need to adapt to maintain export growth following a new trade agreement between the EU and the UK, says Osama Saleh of HoudElNile
Big bread deal could offer opportunity for fresh produce
Beanstalk Global’s Max MacGillivray says declining bread consumption is leaving an opening for fresh, healthy foods
Analysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
‘Expect the unexpected in Trump’s tariff saga’
Edwin Reyes, a senior consultant at Promar International, assesses the potential impact of President Trump’s tariffs on the UK fresh produce sector and other international markets