Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

Spain Picota cherries in hand

Picota cherry campaign delivers highest volumes in three years

2026-08-27T10:31:00+01:00By

Agrupación de Cooperativas del Valle del Jerte reports a successful Picota season despite of climate uncertainty and competition from other cherry origins

The launch coincides with the 100-year anniversary of the publication of AA Milne’s classic in 1926

Morrisons launch Winnie the Pooh themed fruit range

2026-08-27T10:26:00+01:00

Reatiler’s tie-in with Disney hoped to encourage children to eat fruit as they return to school

Sunkist oranges on table

Sunkist and Vidafresh unite to boost UK citrus presence

2026-08-27T09:00:00+01:00By

The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution

Blueberries bowl closeup Adobe

Brits throw away £163mn worth of blueberries every year

2026-08-26T14:35:00+01:00By

British households throw away enough blueberries annually to fill Battersea Power Station turbine hall from floor to ceiling

Fresh Direct van livery

Fresh Direct celebrates 60 years of foodservice supply

2026-08-26T13:43:00+01:00By

Leading foodservice supplier reflects on growth from small Oxfordshire greengrocer to supplying thousands across foodservice

Screenshot 2026-08-26 at 10.34.27

Nanna Tate launches microwaveable baby potatoes

2026-08-26T09:39:00+01:00By

Branston potato brand launch ‘Buttery Tates’, responding to demand for convenience, easy prep and new flavour profiles

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New Spitalfields Market unveils London’s largest rooftop solar installation

2026-08-25T10:02:00+01:00By

City Corporation switches on £1m solar array in a bid to reduce market’s reliance on grid power  

Screenshot 2026-08-25 at 10.09.53

Heat hits shelf-life of Belgian tomatoes

2026-08-25T09:21:00+01:00By

Belgian tomato growers have faced shelf-life issues in recent weeks due to repeated heatwaves, making nearby markets like the UK especially attractive

The promotion is also hoped to reduce the risk of food waste

Aldi launches strawberry deal following heatwave

2026-08-25T08:41:00+01:00By

Sunshine boosts summer crop as discounter seeks to alleviate crop pressure

Frances Dillard Driscolls

Driscoll’s first chief communications officer Frances Dillard departs

2026-08-24T14:51:00+01:00By

Executive played pivotal role in transforming Driscoll’s from North American berry business into widely recognised global brand

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Tiqi grapes

Marks & Spencer launches exclusive Tiqi seedless grapes

2026-08-20T07:52:00+01:00By

Positioned as an everyday snacking option, Tiqi is sold in 400g grab-and-go pots

RedPop apples double decker bus advertising

RedPop steps up UK marketing with Supergirl partnership

2026-08-19T11:53:00+01:00By

Apple brand targets consumers with wide-reaching summer campaign to strengthen its convenience positioning

The new Diginest crates are designed to improve speed and location oversight

Digipal launches bluetooth plastic crates for supply chain tracking

2026-08-19T11:36:00+01:00By

Leading plastic pallet supplier’s new sustainable crates designed to help businesses prioritise speed

Felixstoweport

New 21-day UK-China shipping route to open in autumn

2026-08-19T08:20:00+01:00By

A new route linking six major Chinese ports with Felixstowe will use the Northern Sea Route through the Arctic to significantly cut transit time for time-sensitive goods

Boosting British: Love British Food is working with Red Tractor

Love British Food partners with Red Tractor

2026-08-18T13:27:00+01:00By

Tie-up aims to combine the reach of both networks ahead of British Food Fortnight to boost support for homegrown produce across both consumers and industry