Markets news from Fresh Produce Journal
Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
Purple sweet potatoes hit Co‑op shelves for first time
Nutrient density has helped boost popularity of purple-flesh sweet potatoes in UK as Purple Majesty variety lands at convenience chain
Fischer Farms partners with cress and micro leaf grower Dawndew Salad
Companies say partnership aims to ‘set new benchmark’ in year-round supply of premium British salad
Gulf conflict threatens major disruption to fruit trade
As shipping lines suspend operations, leading importer says conflict creates ‘big problem’ for international fresh produce suppliers
Aldi TV series to find ‘next big supplier’
Aldi CEO unveils ‘genuine opportunity for ambitious British food and drink producers’ to take part in its Channel 4 TV series to find undiscovered suppliers
Jazz apples to feature alongside Jeremy Clarkson at Farm-Fest
Apple brand’s sampling tour to visit new festival showcasing farmer livelihoods and skills, with appearances from industry celebrities
Demand for fresh food ‘has never been stronger’
Tesco CEO Ashwin Prasad has asked suppliers to help meet rising demand for fresh, and outlined the retailer’s focus on sustainability at the NFU Conference
Efficiency is the enemy of resilience, Lang warns the NFU
Professor Tim Lang told the NFU conference that British food supply chains are unable to withstand shocks such as geopolitical turmoil or cyber warfare
Professor Susan Jebb calls for ‘fundamental reset’ of food system as obesity crisis grows
Leading nutrition scientist calls for collaboration in UK food and drink sector to create system that prioritises health and nutrition but remains affordable
Tesco recalls prepped fruit after salmonella finding
Grape and berry medley has been recalled by retailer after salmonella was detected during testing with consumers urged not to eat
Space food brand seeks retail listing
Dried fruit and veg brand designed for astronauts is looking to expand into retail and capitalise on appeal to sports people and space enthusiasts
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Family Tree Farms promotes commercial directors amid global market investments
Carla San Martin and Chris Taylor have seen their roles widen as the blueberry and stonefruit producer strengthens its international footprint
Shoppers see vegetables as the future of food, says Tesco
Chilled plant-based food sales are back in growth after years of decline, according to new figures from Nielsen, as Tesco says shoppers see vegetables as a “fundamental part of how people expect to eat in future”
Last chance to register for 2026 Spain Food Nation Summit
Organic produce and opportunities to boost exports from Spain to the UK will be focus of free event in London
Tomato sector on the hunt for ‘standout’ baby plum variety
There is currently a lack of options in the premium tier with resistance to ToBRFV, according to BASF’s customer marketing specialist
British apples have ‘negligible water footprint’
New research finds British apples have a low water footprint compared with European or southern hemisphere origins, while greenhouse gas emissions are comarable across the UK, Europe and Chile
Daily Dose supports digestion with new apple cider vinegar shot
Exclusive launch at Whole Foods Market is accompanied by three new smoothies, featuring berries, mango and greens
Kanzi amplifies brand campaign with playlist promotion
Marketer aims to raise its sales volume with a focus on the energy consumers derive from listening to music
Good Natured Berries launches heart‑shaped strawberry punnets for Valentine’s Day
Brand from Angus Soft Fruits taps into growing demand for giftable and Instagram‑ready produce with new pack design
MWW wins Gold GroceryAid Award for charity support
UK fresh produce importer and distributor Minor, Weir & Willis has received the Gold GroceryAid Award for its work supporting the national grocery charity
Fresh4U launches ready-to-eat corn as first move into prepped
Western International-based wholesaler is supplying prepped corn on the cob from India into the UK as it eyes expansion into retail supply