Markets news from Fresh Produce Journal
Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
UK growers seek retailer support as strawberry volumes surge
Stronger late-season crop caused by extreme heat risks going to waste without flexibility from retailers
Good Natured Berries shortlisted for two industry awards
Angus Soft Fruits brand’s milestone year recognised at FPC Fresh Awards and Scotland Food & Drink Excellence Awards 2026
South Tyrol apple harvest begins one week early
High temperatures have triggered an early start to the campaign, but Vog says growers remain confident fruit quality will be high
Morocco tightens grip on UK fresh raspberry imports
New analysis of trade data shows country shipped even more fresh raspberries to the UK in year to June 2026
Sainsbury’s offer half-price fruit and veg for Bank Holiday weekend
Bank Holiday promotion first of four consecutive weekend offers supporting customers during Back to School season
Picota cherry campaign delivers highest volumes in three years
Agrupación de Cooperativas del Valle del Jerte reports a successful Picota season despite climate uncertainty and competition
Morrisons launches Winnie the Pooh themed fruit range
Retailer’s tie-in with Disney hoped to encourage children to eat fruit as they return to school
Sunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
Brits throw away £163mn worth of blueberries every year
British households throw away enough blueberries annually to fill Battersea Power Station turbine hall from floor to ceiling
Fresh Direct celebrates 60 years of foodservice supply
Leading foodservice supplier reflects on growth from small Oxfordshire greengrocer to supplying thousands across foodservice
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Nanna Tate launches microwaveable baby potatoes
Branston potato brand launch ‘Buttery Tates’, responding to demand for convenience, easy prep and new flavour profiles
New Spitalfields Market unveils London’s largest rooftop solar installation
City Corporation switches on £1m solar array in a bid to reduce market’s reliance on grid power
Heat hits shelf-life of Belgian tomatoes
Belgian tomato growers have faced shelf-life issues in recent weeks due to repeated heatwaves, making nearby markets like the UK especially attractive
Aldi launches strawberry deal following heatwave
Sunshine boosts summer crop as discounter seeks to alleviate crop pressure
Driscoll’s first chief communications officer Frances Dillard departs
Executive played pivotal role in transforming Driscoll’s from North American berry business into widely recognised global brand
Marks & Spencer launches exclusive Tiqi seedless grapes
Positioned as an everyday snacking option, Tiqi is sold in 400g grab-and-go pots
RedPop steps up UK marketing with Supergirl partnership
Apple brand targets consumers with wide-reaching summer campaign to strengthen its convenience positioning
Digipal launches bluetooth plastic crates for supply chain tracking
Leading plastic pallet supplier’s new sustainable crates designed to help businesses prioritise speed
New 21-day UK-China shipping route to open in autumn
A new route linking six major Chinese ports with Felixstowe will use the Northern Sea Route through the Arctic to significantly cut transit time for time-sensitive goods
Love British Food partners with Red Tractor
Tie-up aims to combine the reach of both networks ahead of British Food Fortnight to boost support for homegrown produce across both consumers and industry