Markets news from Fresh Produce Journal
Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
Hear from the experts at Fruitnet Tomato Congress
A sterling speaker line-up has been announced for leading tomato event Fruitnet Tomato Congress, which takes place in Granada, Spain, on 5-6 November
‘Market diversification and coordinated picking key amid volatile avocado supply’
Westfalia Fruit’s Hans Boyum discusses the European avocado market’s dramatic swing from over- to undersupply, strategies to mitigate climate change, and opportunities to increase consumption
Veg Power and Food Foundation partner for budget healthy eating campaign
With 85 per cent of households concerned about escalating food cost, joint charity campaign features advice from celebrity chefs and authors
How UK retailers are bringing Organic September to life in 2026
With consumer interest in organics on the rise, the Soil Association’s annual campaign is looking to drive momentum beyond September
Blue Whale lays out aims as Mission-Driven Company
The French fruit group has acted to put social and environmental objectives at the heart of its governance in a move that “reaffirms what makes Blue Whale unique”
Tesco offers free fruit and veg pop-up for Londoners
Retailer’s pick’n’mix Southbank activation to give away 5,000 portions of fruit and veg, celebrating third year of Tesco’s Free Fruit & Veg for Schools programme
Zero tariff on California prunes continues to offer opportunities in UK
Industry board highlight prune potential to help UK retailers respond to consumer demand for value, convenience and health credentials
Ireland could face fresh produce crisis as import reliance grows
Country’s Climate Change Advisory Council calls for urgent review as dependence on imported produce deepens
Fyffes launches Regenerative Agriculture Framework for tropical fruit farms
Framework covers all banana and pineapple farms by 2030 and extends regenerative practices to 40 per cent of key supplier fruit volumes by 2035
Hiya Fruit looks north in China
New supply relationships at wholesale market near Beijing have opened up huge new sales opportunities for British-owned fruit importer
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Oddbox celebrates 10 years of rescuing wonky veg
Since being founded in 2016, the company has delivered over 11.6 million boxes and rescued 6.5 million kilograms of wonky fruit and veg
Belgian greenhouse growers highlight benefits of technology
Veg growers are showing how technologies can help boost sustainability, including cutting waste and fossil fuel use
M&S unveil colourful and unusual fruit and veg range
Latest selection includes unusual grapes, pink raspberries and purple vegetables
M&S cuts price of organic food
Retailer to make organic produce more accessible as market grows 4.4 per cent each year
Morrisons offers 5p Disney-themed fruit for children
Retailer offers 95 per cent saving for children’s fruit as they return to school
Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?
Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm
Retailers urged to relax produce cosmetic standards following heatwaves
Rigid retailer restrictions causing otherwise perfectly suitable British crops to go to waste
Sambóa targets new markets as production surges
Apple brand set to make debut in France and UK this season, as it lines up market expansion in Italy, Germany, Spain, and Asia
Boombites Red Berry Grapes launch in UK retailers following trial
First grapes with skin-to-centre red colour officially launch in M&S, Tesco and Ocado
UK growers seek retailer support as strawberry volumes surge
Stronger late-season crop caused by extreme heat risks going to waste without flexibility from retailers