Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

Wales is aiming to transform its food system

​Wales announces ‘transformational’ new food strategy

2026-07-22T15:19:00+01:00By

Ambitious plan for food in Wales aims to take a ’transformational systems-based’ approach and connect food production, processing, retail, health and education

Social media trends are increasingly shaping consumer behaviour, according to Florette

Florette jumps on social media salad trend with pop-up event

2026-07-22T14:46:00+01:00By

Florette to bring salad bowls inspired by #SaladTok trend to Londoners as social media continues to shape consumer choice 

Sainsbury's new salad selection box

Sainsbury’s launches Kent-grown salad selection box

2026-07-22T09:52:00+01:00By

New box showcases seasonal salad veg under retailer’s Taste the Difference range, aiming to celebrate summer harvest and offer shoppers convenience and value

The sampling van’s next stop is at the Great British Food Festival on 15-17 August

Jazz hands out 40,000 apple slices at Great Yorkshire Show

2026-07-21T15:29:00+01:00By

Brand’s sampling vehicle continues its summer road trip to celebrate 20 years of British Jazz apples 

Warm weather and sporting events drove grocery sales as inflation eased in July 2026

Grocery inflation falls to lowest rate since 2024 as summer shopping surges

2026-07-21T11:39:00+01:00By

Grocery inflation eased to 2.6 per cent in July, while shopping frequency reached record levels since the pandemic

Dame Angela Eagle

Dame Angela Eagle lands back at Defra

2026-07-21T09:20:00+01:00By

Former farming minister has replaced Emma Reynolds as Defra secretary of state under new PM Andy Burnham’s first cabinet reshuffle

Essential Costa Rica’s latest campaign aims to boost exports to European markets

Costa Rica brings its fresh produce to European consumers though Amazon

2026-07-20T16:02:00+01:00By

Amazon stream and in-store tasting events showcase Costa Rican bananas, pineapples, and cassava to millions of consumers across Europe 

Ali Capper would like every pack of fruit and veg to carry clear information about its nutritional and health benefits

Ali Capper ‘determined’ to help change rules on fresh produce health claims

2026-07-20T10:15:00+01:00By

Incoming British Berry Growers chair reveals her efforts to change UK legislation around on-pack health claims, describing issue as an ‘enormous opportunity’

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Prominent fruit and veg displays encourage healthy eating

‘Place fruit and veg more prominently’, MPs urge

2026-07-17T15:25:00+01:00By

MPs should be ‘more courageous’ in challenging junk food lobbying in a new wide-ranging report outlining how to tackle obesity endemic

Consumers are changing behaviour due to rising food prices

Consumers buying less food to counter inflation

2026-07-17T12:01:00+01:00By

New government data has found over half of Brits are buying less food as rising prices top list of consumer concerns

Cotton Candy Tesco punnet

Tesco to sell Cotton Candy-branded grapes year round

2026-07-17T11:04:00+01:00By

Retailer secures world first as it partners exclusively with Bloom Fresh to launch grape brand in UK

Public concern persists, a year on from the launch of the government’s food strategy

British public want stronger government action on food, new poll suggests

2026-07-17T08:00:00+01:00By

Vast majority of respondents favour government reform to UK food system in new poll, which also reveals support for healthy food and fair prices for farmers

Kids are being offered free apples at Tesco to tackle holiday hunger

Tesco brings back free fruit for kids this summer

2026-07-16T16:21:00+01:00By

Free apples for children at over 800 Tesco stores this will help tackle hunger during the school holidays