Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

A scannable QR code on each pack gives shoppers the chance to win a range of Supertato-branded prizes

Albert Bartlett teams up with Supertato to drive family appeal

2026-07-27T17:00:00+01:00

UK’s leading potato producer partners with children’s superhero for on-pack promotion offering themed prizes 

The collaborative project aims to ‘take the guesswork out of tomato production’

Research to help cut tomato waste through smarter forecasting

2026-07-27T16:54:00+01:00By

Partnership between University of Portsmouth and Isle of Wight Tomatoes aims to reduce food waste, improve forecasting and boost sales

Asda is building its Welsh supply network

Asda launches Welsh supplier development programme

2026-07-27T11:40:00+01:00By

Retailer is working with Food and Drink Wales to upskill Welsh suppliers and provide insight and training into key compliance and operation processes

Coop

Co-op absorbs southern franchise to boost food stores

2026-07-27T11:09:00+01:00By

Co-op marks integration of Southern Co-op to strengthen the group’s food retail estate with an additional 173 stores

Dr Boitshoko Ntshabele, CEO of the CGA

​South African citrus industry laments further escalation of Middle East war

2026-07-27T09:43:00+01:00By

CGA chief executive Dr Boitshoko Ntshabele warns that the resumption of Middle East hostilities poses a serious threat to South African citrus exports

Ruiz Gavi Bombon Colorao tomatoes

World Cup heroes given own bodyweight in premium tomatoes

2026-07-24T08:30:00+01:00By

Town near Seville honours Spanish stars Fabián Ruiz and Gavi with combined 153.5kg of its flagship product

The new agreements will strengthen Sainsbury’s supply resilience in greenhouse vegetables

Sainsbury’s agrees 10-year supply deals in tomatoes, peppers and cucumbers

2026-07-23T17:06:00+01:00By

New long-term partnerships with Evesham Vale Growers and Thanet Earth are aimed at boosting domestic production and supply chain resilience

The FPC estimates the reset would add over £300mn a year to ‘Rest of World’ imports

FPC urges government to rethink UK-EU reset

2026-07-23T10:12:00+01:00By

Consortium backs closer UK-EU trade but warns that planned border changes could add £300mn to annual import costs

The BGA says the extreme weather is heaping more pressure on cash-strapped brassica growers

‘Disastrous’ summer for British brassicas

2026-07-23T09:57:00+01:00By

Broccoli, cauliflower and cabbage has stopped growing due to hot, dry conditions, and available produce is smaller in size and weight, according to BGA

The Lea Valley Growers Association says the shortages highlight the importance of improving UK food security

Heatwaves cause UK cucumber shortage

2026-07-22T16:01:00+01:00By

Limited availability in Britain due to exteme heat and high Dutch prices, but yields starting to recover

SUBSCRIBE TO FRESH PRODUCE JOURNAL

The Fresh Produce Journal is the UK's leading source of fruit and vegetable industry news and analysis.

Subscribe and get 10 issues per year. Plus newsletters and full digital access.

Wales is aiming to transform its food system

​Wales announces ‘transformational’ new food strategy

2026-07-22T15:19:00+01:00By

Ambitious plan for food in Wales aims to take a ’transformational systems-based’ approach and connect food production, processing, retail, health and education

Social media trends are increasingly shaping consumer behaviour, according to Florette

Florette jumps on social media salad trend with pop-up event

2026-07-22T14:46:00+01:00By

Florette to bring salad bowls inspired by #SaladTok trend to Londoners as social media continues to shape consumer choice 

Sainsbury's new salad selection box

Sainsbury’s launches Kent-grown salad selection box

2026-07-22T09:52:00+01:00By

New box showcases seasonal salad veg under retailer’s Taste the Difference range, aiming to celebrate summer harvest and offer shoppers convenience and value

The sampling van’s next stop is at the Great British Food Festival on 15-17 August

Jazz hands out 40,000 apple slices at Great Yorkshire Show

2026-07-21T15:29:00+01:00By

Brand’s sampling vehicle continues its summer road trip to celebrate 20 years of British Jazz apples