Britain's favourite fresh produce magazine since 1895
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

Fruitbox: Time for women to take the lead

A movement to inspire women in the fresh produce industry is gaining real momentum, says co-founder Julie Escobar

Fruitbox: Time for women to take the lead

Julie Escobar, co-founder of industry association Global Women Fresh, believes the entire fresh produce business has a vital role to play in creating better opportunities for women across the world.

Speaking in the latest episode of Fruitnet’s interview series Fruitbox, Escobar talks about the organisation’s ambitious plans to inspire and empower women during the months and years ahead.

Established in 2019 to connect, inspire and empower women in the fresh produce business worldwide. the organisation is now working with the United Nations to empower 3m women, mainly in under-developed economies of Africa and Asia, by 2021.

A recent project established in Kenya, for example, as part of the International Trade Centre’s SheTrades initiative is helping female entrepreneurs develop production and exports of fresh avocados.

“So far we have provided one-on-one business coaching to more than 50 small businesses in Africa,” Escobar reveals. “We also just completed a set of webinars where we educated 200 women on global supply chain, global marketing, leadership strategy and how to navigate through the difficult times of Covid.”

Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

The latest episode of Fruitbox, as well as all previous episoides, can be found on any of the following podcast services:

 

 

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