Jon Gleeson to head-up Driscoll Australia

For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Jon Gleeson to head-up Driscoll Australia

Industry veteran takes control of berry joint venture, as Russell Allwell joins Driscoll Strawberry Associates

Jon Gleeson to head-up Driscoll Australia

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Jon Gleeson has been announced as the new leader of the Costa/Driscoll Australia joint venture berry business.

Gleeson has spent the past 15 years working in the berry industry, initially with Costa and then as sales and marketing manager for the joint venture over the past six years.

"Jon has an excellent depth of engagement with both growers and retailers and brings a wealth of knowledge and enthusiasm to lead the joint venture’s talented team into the next chapters of the journey,” Costa/Driscoll Australia said in a statement. “He accepts this key role at an exciting time for the company and we have great confidence in his ability.”

Gleeson replaces Russell Allwell, who has led the joint venture business since its inception. Allwell has taken up the position of senior vice president, emerging markets and new geographies with Driscoll Strawberry Associates.

Under Russell's stewardship, Driscoll's Australia has become the market leader in the Australian berry industry with sales approximating A$300m annually.

“Russell has overseen the development of the brand into the most sought after and trusted berry brand in the country with strong consumer recognition,” Driscoll’s Australian said. “Berries are now the number one fresh produce category in Australia. We wish to extend our thanks to Russell for his commitment and success over his tenure and congratulate him on his new appointment.”

 

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