T&G Global has launched Orchard Road, a new brand focused on making healthy fruit more accessible to Australians.
The move comes after a study conducted by Horticulture Innovation Australia found over 75 per cent of Australians don't meet the recommended daily intake of fruit and vegetables.
The report suggested having greater access to fruit and vegetable variety could boost consumption, a claim supported by T&G's own consumer research.
"Orchard Road is a family of fruits packaged and promoted in a fun and engaging way," said T&G's general manager in Australia, Daniel Waters.
"Consumers can expect a fresh rainbow of fruits to appear over coming months in select stores starting with a summer favourite - Tulare Giant Sugar plums. Berries, kiwifruit and other stone fruit will also be available."
"We'll be providing consumers with tasty titbits of knowledge to help them on the road to better wellbeing through this site and other channels."
Orchard Road is already in 800 stores across New South Wales, Queensland and Victoria, with the range expected to expand further over the coming months.