For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Smitten sets the agenda

Montague celebrates Valentine’s Day with the harvest of their first apple offering of the Australian season

Smitten sets the agenda

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Loved-up couples won’t be the only ones feeling smitten this Valentine’s Day.

Leading Australian fresh produce company Montague is beginning its 2019 apple harvest this week, with Smitten (variety name PremA17) the first offering to be picked.

New-season Smitten is set to arrive at Coles supermarkets in Queensland, New South Wales and Victoria on 12 February, just in time for the annual celebration of romance. Coles customers in Western Australia will be able to buy Smitten from 26 February.

While Montague expects the pack-out from this season’s Smitten crop to increase by 20,000 cartons, sales programmes will still be confined to a short window at the start of the Australian season.

 “Coles is excited to once again work alongside long-time suppliers Montague, to offer this unique apple variety to our customers,” said Daniel Corrigan, business category manager of fresh produce at Coles. “We hope they’ll be as smitten with the sweet crunch of this special apple as we are.” 

 

 

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