For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Perfection Fresh adopts HarvestMark software

Quality management and assurance solutions deliver value to customers and end consumers

Perfection Fresh adopts HarvestMark software

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Leading Australian produce company Perfection Fresh has partnered with food tracibility and quality management specialist HarvestMark-Trimble to improve the value proposition for its retail customers.

Leveraging HarvestMark-Trimble’s Insights solution, Perfection Fresh is using retailers’ quality specifications to assess every outgoing shipment before it arrives at the retailers’ distribution centres, ensuring only the best quality product is delivered while spoilage and food waste are reduced.

“By implementing this game changing solution, Perfection Fresh is further enabling our retail customers to deliver on their ambitions to provide their customers the freshest products, anytime, anywhere” said Francesco Oliveri, head of information technology at Perfection Fresh.

Perfection Fresh is also looking to adopt the HarvestMark Consumer Connect programme to engage and connect with its consumers and end consumers.  This programme, made available to consumers through an easy-to-scan QR code, provides product and nutritional information, recipes and more via a mobile device or smart phone.

“We are excited to work with Perfection Fresh. The ability to respond to even the smallest changes in quality is vital for customer satisfaction and loyalty, particularly for fresh products,” said Ilango Surendran, Australia-New Zealand regional manager at HarvestMark-Trimble.

“The Perfection team have been very innovative, and we look forward to working closely together in exploring new ways to further improve product freshness and service for their customers."

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