For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Growcom partners with internet sensation

Natís What I Reckon encourages Australians to consume more fresh produce

Growcom partners with internet sensation

Nat’s What I Reckon is the face of the Eat Yourself to Health campaign

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Queensland horticulture body Growcom is collaborating with internet sensation Nat’s What I Reckon on its Eat Yourself to Health campaign.

With the tagline ‘eat up, and branch out’, Eat Yourself to Health encourages Australians to increase their consumption of fresh fruit, vegetables and nuts.

“Looking after our health has never been more important as we find our way through this Covid-19 pandemic, which is why we are encouraging all Australia’s to ‘eat up, and branch out,"  said Growcom’s manager of policy and advocacy, Richard Shannon.

“We look forward to bringing the Australian public some fantastic content through this collaboration as we work to establish real dietary behaviour changes among Australians well beyond Covid-19.” 

Shannon said Nat’s What I Reckon, who has over 250,000 YouTube followers, is a perfect match for the national campaign. 

Nat drew attention earlier this year when he declared war on packaged food after fresh produce was left on supermarket shelves during Covid-19 panic buying. Via a series of social media posts, he has been challenging people to cook with more fresh produce.   

“We’re super happy to be working with the champions at Growcom to try to encourage people to eat more fruit, veggies and nuts – it's bloody good gear, so I reckon get it into ya," Nat said. 

Since the initial launch of the campaign, consumers have been connecting via Facebook and Instagram and branching out by cooking with a wide variety of produce. 

A website has also been established with a variety of resources and information for consumers on how to boost their health through increased intake of fruits, vegetables, and nuts.

The Eat Yourself to Health campaign is funded by the Queensland government.

 

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