For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Drakes adopts GS1 Recall

Supermarket chain bolsters customer safety with digital recall platform

Drakes adopts GS1 Recall

(l-r): Roger Drake, founder and managing director of Drakes Supermarket, with John-Paul Drake, director of Drakes Supermarkets

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Australian independent grocery retailer Drakes Supermarkets is now using GS1 Australia’s Recall service.

The digital platform helps store staff identify and remove unsuitable and unsafe products from produce shelves.

Drakes has adopted GS1 Recall to improve communication with its suppliers and regulators. The move is aimed at adding another layer of protection to its customers.

“GS1 Recall is another step towards Drakes’ dedication to the delivery of an outstanding shopping experience for our customers,” said John-Paul Drake, director of Drakes Supermarkets.

“Pursuing best practice in the execution of product recalls is an important way for us to help keep our customers safe.”

 

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