For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Thursday 28th January 2021, 09:58 Melbourne

MOYA celebrates 10 years in 2021

Entries for Australasia's premier fresh produce marketing award are now open

MOYA celebrates 10 years in 2021

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PMA Australia-New Zealand (PMA A-NZ) and Produce Plus Magazine are pleased to announce entries for the 2021 Marketer of the Year Award (MOYA), proudly sponsored by Seeka, open today (28 January).
 
Now in its tenth year, MOYA continues to recognise outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries.
 
The award is open to any individual or team, with nominees sought from all parts of the value chain.
 
Each nomination is judged on the ability to develop and execute a highly visible and effective marketing campaign. Five finalists will be selected from the field of entries, with the winner to be presented at the Hort Connections conference and trade show in Brisbane on 7-9 June 2021.
 
“We’re extremely proud to celebrate ten years of MOYA in 2021,” said Matthew Jones, editor of Produce Plus Magazine. “Over the past decade MOYA has recognised marketing excellence across the supply chain, from post-harvest equipment manufacturers launching new grading solutions to retailers running promotions for end consumers.

“The one thing all our winners have in common is an ability to succinctly explain how they created a path-to-purchase, backed up with validated evidence of the campaign’s reach and success in converting the target audience into customers.”
 
Darren Keating, chief executive of PMA A-NZ, said marketing plays a vital role throughout the value chain.
 
“Attracting customers requires marketing,” said Keating. “In the fresh produce industry, our products can often be difficult to distinguish from each other but thanks to the art of marketing we can tell our story of our fresh fruit, vegetables and flowers – educating, informing and delighting consumers, and ultimately selling more product. MOYA recognises the businesses and individuals who excel in this field.”

Previous MOYA winners include the Pinnacle Fresh marketing team with its 'Dracula Citrus' campaign (2020); Olivia Grey of Hort Innovation for the Hailstorm Heroes campaign (2019); T&G Global’s marketing team for the Lotatoes Potatoes campaign (2018); Compac’s Matt Stillwell for the Spectrim launch campaign (2017); Matthew Crouch for the Sumo Citrus brand awareness campaign (2016); the Harris Farm Markets team for its Imperfect Picks campaign (2015); OneHarvest for the launch of its Love Beets range (2014); Lisa Cork for the Love Kumara rebranding project for Delta Produce (2013); and Sarah McRae for her marketing of the Mahana Red Apple in New Zealand (2012).

Self-nominations and nominations by third parties are welcome and must be received by 23 April 2021.
 
Entry forms are available HERE

For more information on MOYA, please contact:
 
Matthew Jones
 
Produce Plus Magazine
 
matthew@fruitnet.com

Charlotte Gingell

PMA Australia-New Zealand

 

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