Asia Fruit Logistica edition of Asiafruit out now

The July/August 2025 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets. 

You can subscribe to Asiafruit Magazine HERE.  

The annual Asia Fruit Logistica edition of Asiafruit Magazine is the biggest issue of the year, providing a comprehensive preview to Asia’s must-attend event for the global fruit and vegetable business.

Exhibitors from some 46 different countries and regions will showcase their products and services at this year’s show. Our extensive exhibitor preview highlights the must-see companies and offerings from the three-day exhibition. 

As the exclusive knowledge partner of Asia Fruit Logistica, Asiafruit rounds up the speaker highlights for Asiafruit Knowledge Centre, Asia Fruit Logistica’s dynamic content hub featuring three unique content streams over three days: Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase. 

To mark the 30th anniversary of Asiafruit Magazine, we have produced a retrospective feature looking back at the past three decades in Asia’s fresh produce trade – and analysing what the future holds. This includes opening remarks from Asiafruit’s founding editor and Fruitnet managing director, Chris White; an in-depth survey with insights from six industry leaders on how the industry has changed; and guest articles from some of Asia’s key markets.

This edition also features a market focus on China, unpacking some of the latest trends and developments. This includes exclusive interviews with Yonghui Superstores’ first-ever chief merchandising officer, Paul She, and VX Logistics VP Justin Chan as well as updates to Zespri’s in-market strategy and a report on Rockit’s landmark trade dress infringement case.

Elsewhere, our category features spotlight apples and pears, grapes, avocados and more.