The 2026 programme introduces a comprehensive itinerary that integrates pre-show and post-show market visits with the main exhibition
Following strong industry demand, Asia Fruit Logistica has announced a significant expansion of its flagship China Study Tour Programme for 2026. The enhanced initiative is designed to provide international fresh produce professionals with strategic, firsthand access to key wholesale markets, leading retail chains, major distributors, and supply chain operators across Hong Kong and mainland China.
Building on the success of the inaugural edition, the 2026 programme introduces a comprehensive itinerary that integrates pre-show and post-show market visits with the main exhibition. Asia Fruit Logistica 2026 is scheduled to take place at the AsiaWorld-Expo in Hong Kong on 2-4 September 2026.
The curated programme features in-depth supply chain briefings, retail analysis, and executive networking opportunities across Hong Kong, Shanghai, and Zhengzhou. This dual-track approach offers international delegates a comprehensive overview of the operational dynamics within one of the world’s most rapidly evolving fresh produce markets.
Post-show: Mainland China strategic routes
Following the three-day exhibition, delegates can choose between two distinct post-show itineraries in mainland China, scheduled from 6 to 7 September, depending on their strategic focus.
The Shanghai Study Tour (6–7 September) focuses on premium retail development and wholesale distribution within China’s commercial capital. Highlights include a deep dive into the Shanghai Huizhan Fruit & Vegetable Market, the primary hub for premium imported produce in Eastern China, alongside guided visits to leading boutique supermarket chains. Delegates will also visit major fresh produce supply chain players – Goodfarmer Group and Riverking Group, gaining firsthand insights into premium fruit sourcing, cold-chain logistics, wholesale distribution, brand development, and market-entry strategies within China’s rapidly evolving fresh produce sector.
The Zhengzhou Study Tour (6–7 September) offers insights into the rapidly growing supply chains of China’s inland markets. Delegates will inspect the Henan Wanbang Fruit & Vegetable Market, a dominant wholesale trading hub for fresh produce across central China’s vast and rapidly growing consumer base. The route also includes direct engagement with prominent importer Chen’s Sun, a fast-growing fruit retailer Chengxin Zhiyuan Fruit Group, and regional retail operator Pang Donglai, which is widely recognized in China for its exceptional customer service standards and fresh produce merchandising.
Industry insights and registration
“The China Study Tour was invaluable in helping us better understand the dynamics of the Asian market and connect directly with key buyers and industry players,” said Antonella Fernández Marina, head of foreign trade at Peruvian avocado exporter Agricola San Ramón. “The experience provided meaningful business opportunities and made every investment throughout the journey truly worthwhile.”
Applications for the Asia Fruit Logistica 2026 China Study Tour Programme are now officially open. To ensure a high-quality business networking experience, participation is subject to application review and places are limited.
For registration and programme details, visit the Asia Fruit Logistica website.
