Asiafruit South-East Asia edition out now

The May 2026 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets. 

You can subscribe to Asiafruit Magazine HERE.  

Ahead of the Asia Fruit Logistica SE Asia Meet Up on 18-19 May, Asiafruit’s South-East Asia edition takes a deep dive into the region highlighting key shifts in market dynamics and growth in emerging categories.

While intra-Asia trade has long formed the core of Asia’s fresh produce landscape, Gonzalo Matamala reports on how global volatility and regional integration are increasing the focus on nearby markets and supply sources.

China remains the key anchor of this growing intra-Asia trade, both as a market and a supplier. Yuxin Yang’s interview with Ma Ling of Goodfarmer highlights the country’s booming demand for tropical fruits and Liam O’Callaghan reveals how this growing hunger is driving supply chain improvements with the launch of a new all-rail cold-chain cargo service linking China, Laos and Thailand. On the supply side, Winnie Wang reports on how China’s emergence as the world’s largest blueberry producer is driving exports into South-East Asia, with top players in the market suggesting there is ample room for growth.

The edition also includes a spotlight on New Zealand, where key marketer Zespri has unveiled its 2035 strategy, headlined by the target of becoming the world’s healthiest fruit brand. Liam was on the ground at the company’s Momentum Conference and provides a full report on the new direction, including its marketing and sustainability goals. In an exclusive interview, recently appointed CEO of New Zealand Apples and Pears Danielle Adsett talks to Bree Caggiati about the industry’s new growth phase while Bree also talks to key players about the progress of the new-season campaign in Asia.

All this, plus category features on cherries, citrus, brands and more.