Flora Zhang of Avocados Australia will be presenting at the Asiafruit Showcase at Asia Fruit Logistica on Wednesday 2 September

Australia’s avocado industry has experienced significant growth in recent years, with exports becoming an increasingly important part of the industry’s future. At the Asia Fruit Logistica Showcase Stage, Avocados Australia will share insights into the industry’s export journey, its expanding international footprint and the markets where Australian avocados are well positioned for future growth.
As the industry continues to strengthen its presence across Asia and beyond, the next phase of export development is about looking beyond retail and creating new opportunities for consumers to experience Australian avocados.
Foodservice is an important part of this journey. Avocados Australia is working with chefs, restaurants, culinary institutions and industry partners to explore how Australian avocados can be incorporated into local cuisines, dining occasions and everyday lifestyles.
Rather than simply introducing Australian ways of consuming avocados, the focus is on localisation and culinary innovation — understanding local tastes and encouraging chefs to creatively integrate Australian avocados into familiar dishes and new menu concepts.
By combining quality, strong retail partnerships, foodservice development and culinary innovation, Australia’s avocado industry is working to create deeper and more sustainable demand and position Australian avocados for long-term growth in global markets.
Asiafruit Showcase
Australian avocados: year-round supply on the global stage
Wednesday 2 September, 11:00-11:30am
Asiafruit Showcase: Hall 5, 5K51