Rijk Zwaan to share cutting-edge breeding achievements and value-chain insights at the Asiafruit Showcase stage at Asia Fruit Logistica
Asia’s fresh-produce industry is increasingly moving toward cross-market, cross-season, and cross-border collaboration. As a global leader in vegetable breeding, Rijk Zwaan has always been committed to connecting global high-quality genetics, growers, traders, and retail partners.
During this year’s Asia Fruit Logistica, the Asiafruit Showcase stage will bring together top insights and innovative achievements from the global fresh produce industry. This year, Rijk Zwaan will take to this stage to share cutting-edge breeding achievements and value-chain insights.
As countries differ in climate, production cycles, growing conditions, and consumer demand, the opportunity is not simply to move produce across borders, but to connect markets, genetics, growers, traders, retailers, knowledge, and value-chain partners to create more reliable and higher-value supply.
In this upcoming presentation, using sweet pepper as a starting point – from conventional blocky pepper to innovative concepts such as Sweet Palermo and Tatayoyo – Rijk Zwaan will explore how collaboration between countries and regions can unlock opportunities in production, seasonal supply, category development, and consumer value. The discussion will then extend to melons, lettuce, and other fresh-produce opportunities, highlighting how different markets and production environments can complement one another.
Rijk Zwaan will share how breeding innovation, market insight, local expertise, and value-chain collaboration can bring the right people and resources together – from growers and distributors to retailers and foodservice partners – turning opportunities into reliable supply, differentiated products, and sustainable market value.
Event Details
Date & Time: September 2 (Day 1 of the AFL) at 13:00 PM
Location: Asiafruit Showcase stage, Hall 5
Speaker: Xinyuan Ma, Rijk Zwaan
If you are interested in learning more about breeding and supply chain innovations, or would like to connect with the Rijk Zwaan team, you are warmly welcomed to join us at the stage and participate in the session!
